Digital Marketing Specialist
Zirtual
N/A
The Digital Marketing Specialist coordinates and manages digital campaigns including SEO, paid ads, and social, using technology platforms including HubSpot, Google and WordPress. This role executes campaigns, suggests optimization strategies and reports on digital KPIs relevant to each campaign. The specialist is passionate about effective data management, user experience best practices and marketing technology.
Responsibilities
- Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO
- Is responsible for the timely and complete maintenance and quality control of HubSpot data
- Responsible for regular reporting on and presentation of digital analytics using platforms such as GA4, Google Ads, Microsoft Ads, and HubSpot
- Assists with social media and email campaigns, including testing A/B variants of ad copy, landing pages, emails to maximize engagement ...