Senior Social Media Marketing Specialist

Company Profile:

Vego Garden is making gardening as accessible and sustainable as possible, while encouraging gardening to be an avenue for personal and community development! Since its successful launch in 2020, Vego Garden has become the Top Gardening Brand and one of the fastest growing consumer brands in the country! With the brand success and rapid growth over the last 4 years, Vego Garden is now operating out of the 200,000 square feet HQ distribution center along with our beautiful 5-acre Farm. Vego Garden has over 100+ dedicated employees in the US and overseas. Our amazing, raised garden beds are long-lasting, eco-friendly, safe for kids and pets and are available in the biggest retailers, such as Home Depot, Menards, Walmart, etc. Thanks to our incredible customers and outstanding team members, we have donated over 3,000 garden beds to youth education, communities in need, and other philanthropic causes as part of our Vego Kids and Giving Back Programs.

Vego Garden Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, veteran status, or marital status.

Job Purpose:

We are seeking a Senior Social Media Marketing Specialist to join our vibrant team and help us to spread the joy of gardening! If you have relevant experience and are passionate about sustainable living and making a difference, we would love to have you on our team! 

Essential Responsibilities:

• Social Media Strategy: Develop and implement a comprehensive social media strategy across all platforms (Instagram, TikTok, Facebook, YouTube, etc.) to increase brand visibility, engagement, and follower growth.
• Content Creation: Plan, create, and schedule engaging content across all relevant social media channels that resonates with our target audience and drives engagement.
• Community Building: Engage and grow our online community by interacting with influencers and clients. Build excitement around Vego and foster strong relationships with our audience.
• Data & Reporting: Track and analyze social media performance metrics to generate detailed reports on performance and derive insights to inform future campaigns and strategies.
• Trend Monitoring: Stay up-to-date with the latest trends and developments in the social media domain to ensure our brand remains at the forefront of digital marketing innovations.
• Collaboration: Work closely with cross-functional teams, including Sales, Product, and Design, to ensure marketing strategies align with overall business goals.
• Event Promotion & Coordination: Work with internal teams to promote special events and create event-specific content that drives engagement and builds excitement around events.
• Comply with Company policies and procedures.
• Perform all other duties as assigned.

Requirements

Required Experience, Skills, and Abilities:

• Bachelors in Marketing, Communications, Advertising or relevant field required.
• 3-5 years of social media management experience, ideally for a consumer brand.
• Strong understanding of all major social media platforms and their respective audiences.
• Excellent content creation skills, including photography, videography, and graphic design.
• Experience using marketing tools like Canva, Adobe Creative Suite, Google Workspaces, etc.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Strong written and verbal communication skills.

Physical Demands:

This position involves working both indoors at a desk and outdoors in a farm setting. Must be able to operate a computer for prolonged periods with moderate walking, standing, lifting, carrying, moving objects, reaching and crouching. Must be able to lift and carry up to 50 lbs. Exposure to outdoor environments including hot and cold temperatures and humidity.

Job Location and Work Schedule:

• This is a full-time, on-site position based out of our two locations listed below, this position will work at both various days of the week. 
• Headquarters location: 13808 Boudreaux Road, Bldg. #2, Tomball, TX.
• Farmhouse location: 22503 Lain Road, Spring, TX.
• Monday through Friday.
• 8:00 AM to 4:30 PM. Lunch break 12:00 pm to 12:30 pm.

Benefits

• The salary range is $60,000 - $70,000.
• Flexible Paid Time Off.
• 7 paid Holidays.
• 2 Floating Holidays.
• 401k contribution match of 4%.
• Comprehensive Medical, Dental, Vision, and Life insurance plans. The Company pays 100% of premiums for its employees for Dental, Vision, Life, and select Medical plans.
• Toll Roads Allowance of $100 per month.
• Phone Allowance of $50 per month.