Marketing Specialist - US
Cognigy
Plano, texas
Job Details
Full-time
Full Job Description
About Cognigy:
Cognigy is revolutionizing the customer service industry by providing the most cutting-edge AI workforce on the market. Its award-winning solution empowers businesses to deliver exceptional customer service that is instant, personalized, in any language, and on any channel. Through the perfect combination of Generative and Conversational AI, Cognigy’s AI Agents are shaping the future of customer service, increasing customer satisfaction, and supporting employees in real-time.
Our skilled #CognigyCrew are the people behind our leading technology and we are now looking for more talented people to join our global team.
Why you’ll love working at Cognigy: Our promise to you
We empower our people to be successful as part of a diverse, passionate and respectful team who are proud to be enabling customer and employee service that is loved by everyone.
We do this by challenging each other to succeed and being enabled to do our best work. Encouraging and supporting growth is at the heart of our success, founded on a culture of mutual respect and trust – always! It’s no wonder that the values that inspire and drive our #CognigyCrew are our 4Ts: Team, Trust, Transparency, Technology.
Your new role: Field Marketing Specialist – US (Contractor)
Location: Plano, TX, United States
Potential Compensation: $55 000 to $60 000 OTE
The Marketing Specialist develops, coordinates, and executes marketing events and campaigns. This role is critical for supporting field marketing digital and in-person events across North America. The Marketing Specialist is responsible for handling and collecting data for targeted campaigns, for developing project briefs and timelines, and for assisting with analyzing results to improve marketing efforts. The ideal candidate has 1–3 years of hands-on experience in planning and executing B2B field events, webinars and campaigns. This role requires a highly detail-oriented individual with a proven ability to drive successful outcomes and thrives in a fast-paced environment.
Your responsibilities will include:
- Work closely with the Senior Marketing Manager to develop and manage comprehensive project briefs and timelines, ensuring all tasks are clearly defined, deadlines are met and falls within budget.
- Manage end-to-end event logistics and promotion for conferences, owned events and webinars. Oversee event logistics remotely or on-site, ensuring smooth operations and a positive experience for attendees. Troubleshoot any issues that arise during the event.
- Develop and execute multi-touch lead generation campaigns that are rolled out across channels (email, web, social media, direct mail), leveraging Zoominfo and other tools.
- Coordinate with internal teams, external agencies, and vendors to ensure seamless execution. Provide updates and progress to key stakeholders regularly.
- Build and maintain relationships with external sponsors and vendors.
- Conduct post-event evaluations to measure success, gather feedback, and identify areas for improvement.
Requirements
About you
- Strong interpersonal and communication skills with the ability to build rapport quickly.
- Self-motivated with a strong work ethic and the ability to thrive in a fast-paced, dynamic environment.
- Excellent organizational and time management skills with the ability to prioritize tasks effectively.
- Ability to think creatively and bring fresh ideas to the table
- Ability to analyze the success of events through data and metrics
- Resourcefulness and a positive, can-do attitude
- 1-2 years experience at SaaS/software or technology related industry
- Bachelor's degree in marketing communications, media or a related field.
- Available to travel 2-3 times per quarter
- Experience with Hubspot, Asana and Linkedin a plus
Benefits
Life at Cognigy: What we offer you
We are an ambitious and international tech company with a great culture, and we make sure that everyone feels welcome. Our excellent benefits make us a fantastic place to work - these include:
- Attractive and performance-oriented salary
- Unique opportunity to help build and shape the company, with little hierarchy
- Flexible working options
- Colleague recognition, reward and celebration events
Equal Opportunity Employer Statement: Cognigy does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.