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Marketing Pursuit Specialist

LaBella Associates

Albany, new york


Job Details

Full-time


Full Job Description

A Marketing Proposal Specialist drives the process of business development for their firm segment by researching markets, funding, clients and prospects; networking with industry and regional contacts; creating opportunity-specific marketing materials (proposals, quals, or presentations); and identifying promotional opportunities to reach intended audiences.

Duties

  • In coordination with the Pursuit Manager, searches for RFPs and channels them to appropriate firm audiences.
  • Participates in pre-proposal & pre-interview planning with technical teams to help develop and apply the established win strategy.
  • Coordinates, writes, edits and produces pursuit marketing materials (qualifications packages, proposals, presentations/interviews, etc.) with minimal oversight.
  • Solicits and coordinates information from sub consultants and other team members for inclusion in proposal and presentation materials.
  • Participates in pre-interview planning and presentation rehearsal and provides coaching as necessary.
  • Gathers, formats and maintains accurate, up-to-date segment marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes.
  • Research target opportunities as directed, sharing relevant information with other teams as required.
  • Engages Content Strategists to capture opportunities for award submissions, case studies, photography, or other ways to “package” segment expertise.
  • Collaborates with the Brand Manager on the development of standard collateral and marketing pieces for segment’s audiences.
  • Identifies and manages opportunities for tradeshows, industry events, speaking engagements, or other advertising and sponsorships that reach segment’s target audiences.

Requirements

  • 3+ years of experience in A/E/C marketing or business development.
  • Proficiency in InDesign, Office, and CRM.
  • Travel as required to build positive working relationships with stakeholders
  • Excellent time management, project management, and presentation skills.
  • Please provide a resume that demonstrates your graphic design ability and a cover letter that demonstrates your writing ability.

Salary Range: $50,000 - $85,000

The specific salary offered may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location.

Benefits

Body, mind, and wallet—LaBella’s benefits support a holistic approach to your health and wellness, creating the foundation for physical, mental, and financial well-being. Our benefit offerings cover the must-haves (healthcare and retirement), the just-in-cases (insurances and employee assistance programs), and the cherry-on-tops (fitness reimbursements, year-end incentive pay, and tuition assistance). Visit our website for more details on benefits listed below.

o   Flexible Work Schedule

o   Health/Dental Insurance

o   401k Plan with Employer Match

o   Short & Long Term Disability

o   Profit Sharing

o   Paid Time Off

o   Leadership Development Program

o   Fitness Reimbursement

o   Tuition Reimbursement

o   Referral Bonus Program

o   Wellness Program

o   Team Building Events

o   Community Service Events

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