Product Marketing Manager
ESC Partners
Webster, new york
At ESC Partners, we are seeking a highly motivated and results-oriented Product Marketing Manager to join our team. As the Product Marketing Manager, you will be responsible for developing and executing effective marketing strategies to promote our products and drive sales. This role requires a deep understanding of our target market, strong analytical skills, and the ability to work cross-functionally.
Responsibilities
- Collaborate with cross-functional teams to develop and execute comprehensive marketing plans for product launches and promotions.
- Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging.
- Create compelling product messaging and collateral that effectively communicates the value proposition and benefits to customers.
- Develop and execute go-to-market strategies for new product releases, including product positioning, pricing, and...