Email and Lifecycle Marketing Manager

For over two decades, CellarTracker has helped users explore, research, and track their own wine journeys. What began as a personal project is now a community of over 1M members. With over 4.5 million wines tracked and more than 12.5 million user and pro reviews, CellarTracker leverages the power, passion, and wisdom of the community to empower people to discover and experience wines they love.

Email is a critical part of the entire CellarTracker user experience and product. If you’re passionate about wine, skilled at driving engagement and managing consumer lifecycle via email, and excited to be part of helping shape what's next for CellarTracker, you’re in the right place!

Requirements

Key Responsibilities

Email campaigns

• Manage and build overall email marketing for users across various lifecycle stages from nurturing, subscription purchase, retention, and advocacy
• Implement segmentation and personalization strategies to enhance email effectiveness
• Manage transactional, marketing, and product email journeys
• User acquisition/lead management: Collaborate with product marketing and product teams to implement user acquisition workflow and nurturing email sequence
• User engagement: Manage product launch communications, feature promotions, and subscription campaigns
• Retention: Manage subscription renewal campaigns

Platform management

• Oversee and manage Iterable
• Ensure proper setup, integration with other tools, and data integrity within the platform

Campaign development

• Create, write, edit, and optimize a variety of marketing content, including email drip campaigns, lead nurturing sequences, and triggered responses
• Ensure consistency in brand voice, tone, and messaging across all emails.

Data analysis, testing and optimization

• Analyze data and optimize performance around key business metrics including email engagement rate (open, click, etc) and conversion rate (subscription rate).
• Run A/B tests and promotions via email

Qualifications

• Minimum of 3 years of experience in email marketing
• Proficient at email service provider tools (preference for candidates with a deep expertise on Iterable)
• Experience running digital marketing for mobile applications or subscription services

Benefits

This role is a contract position with the possibility of transitioning into full time