Director of Amazon
Onnit
Austin, texas
The Director of Amazon will deliver acquisition, reactivation, and retention strategies to drive profitable growth on Amazon. This role will develop, execute, and optimize comprehensive marketing strategies that deliver revenue growth, enhance brand visibility, and increase customer engagement strategy, with a focus on growing our subscriber base to drive engagement, retention, and lifetime value.
KEY RESPONSIBILITIES:
- Amazon Strategic Growth: Develop strategies to attract and acquire new customers on Amazon. Improve Amazon’s retention strategy and approach to CRM, including defining KPIs, customer segmentation, and the customer journey.
- Budget Management: Manage budget and advertising spend, and find new ways to attract/retain customers, while driving revenue.
- Consumer Engagement: Design and implement customer retention strategies to increase loyalty, improve customer retention rate & reduce churn. ...