Market Research Analysis Manager, Health
Greenberg-Larraby, Inc. (GLI)
Bethesda, maryland
Support market research, white space analysis, and competitive intelligence \programs.
- Monitor and track industry news, developments, and regulatory changes affecting the competitive landscape.
- Develop and maintain comprehensive competitive profiles, including strengths, weaknesses, opportunities, and threats (SWOT analysis).
- Work collaboratively to develop and maintain a comprehensive after-action review of bid opportunities
- Support strategic planning, go to market strategies, and organic business development.
- Support growth strategies
- Assist in the development of competitive positioning strategies and contribute to product and marketing decisions based on intelligence findings.
- Prepare regular reports and presentations for internal stakeholders, providing actionable insights and recommendations.
- Manage one or more direct reports performing market research in core markets, including but not...