Manager of Consumer and Market Research

About Infinite Reality:

Infinite Reality (iR) is an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data. With deep expertise in Hollywood production and extended reality (XR), iR is redefining the infinite possibilities of connected digital environments in the modern age. iR’s portfolio of brands includes the Drone Racing League, XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, DJ and producer Steve Aoki, rock band Imagine Dragons, NBA player Rudy Gobert, Interscope Records, and more.

The Role:

As the Manager of Market and Consumer Insights you will play a pivotal role in shaping our product roadmap and go-to-market strategies. You will be responsible for conducting comprehensive market research including via first party and secondary research processes, analyzing industry trends, and gathering actionable insights to guide decision-making across the organization. This role requires a blend of analytical expertise, strategic thinking, and a deep understanding of the technology landscape.

What You'll Do:

• Market Analysis: Conduct in-depth analysis of market trends, competitive landscape, and customer needs to identify opportunities for growth and differentiation.
• Customer Insights: Utilize various research methodologies, including surveys, interviews, and focus groups, to gather insights into customer preferences, pain points, and behavior.
• Product Development Support: Collaborate with cross-functional teams to translate market insights into product requirements and features that address customer needs and align with business objectives.
• Competitive Intelligence: Monitor competitor activities and industry developments to identify threats and opportunities, providing recommendations to maintain our competitive edge.
• Strategic Recommendations: Present findings and recommendations to senior leadership to inform strategic decision-making around key investments, product pricing, among, among other things.
• Data-driven Decision Making: Establish metrics and KPIs to track the effectiveness of marketing campaigns, product launches, and overall business performance, leveraging data to optimize strategies over time.
• Evangelize: Work with leadership to foster a culture of continuous learning and innovation.
  

What You'll Bring:

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Proven experience in market research, with at least 5 to 7 years experience working in SaaS or other B2B company.
• Strong analytical skills, with the ability to translate complex data into actionable insights and recommendations.
• Excellent communication and presentation skills, with the ability to effectively convey findings and influence decision-making at all levels of the organization.
• Demonstrated leadership capabilities, with a track record of building and motivating high-performing teams.
• Proficiency in market research tools and methodologies, as well as data analysis and visualization tools.
  

Our Benefits: 

• Paid Time-Off: We offer flexible vacation time, 10 company holidays + we shut down Christmas to New Years
• Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available
• Wellness: Access to Teladoc and an EAP
• Parental Leave: Paid leave
• Retirement Savings: Contribute pretax earnings to our 401(k) Plan

Our Culture:

• Passion: Every team member cares about our company, our clients, and the work
• Collaboration: We believe in intentional communication using Slack, Zoom & Lattice
• Positivity: Optimism keeps us motivated and productive
• Adaptability: Embracing change is key to our success

The base pay range for this position is $100,000 - $130,000. The base salary range is applicable across the United States and the offered rate may vary based on factors such as experience, education, market conditions, and location.