Digital Marketing Specialist
Riverside Insights
Chicago, illinois
As the Digital Marketing Specialist, you are responsible for executing the organization’s digital marketing strategy across multiple channels, including web, email, social media, and paid advertising. Collaboration with Sr. Digital Marketing Manager, Sr. Campaign Manager, and other key stakeholders to develop targeted content and maintain a consistent, impactful digital presence is essential. Your work will directly contribute to the efficiency and ROI of marketing efforts, supporting both new business development and the expansion of existing customer relationships.
In this role you will get to:
- Develop benchmarks for website, email, and social engagement
- Analyze campaign performance and email health benchmarks to determine effectiveness
- Improve the efficiency and ROI of marketing efforts to support new business and expansion/cross-sell growth
- Manage and analyze automated lead nurture...