Digital Marketing Specialist

As the Digital Marketing Specialist, you are responsible for executing the organization’s digital marketing strategy across multiple channels, including web, email, social media, and paid advertising. Collaboration with Sr. Digital Marketing Manager, Sr. Campaign Manager, and other key stakeholders to develop targeted content and maintain a consistent, impactful digital presence is essential. Your work will directly contribute to the efficiency and ROI of marketing efforts, supporting both new business development and the expansion of existing customer relationships. 

 In this role you will get to: 

• Develop benchmarks for website, email, and social engagement 
• Analyze campaign performance and email health benchmarks to determine effectiveness 
• Improve the efficiency and ROI of marketing efforts to support new business and expansion/cross-sell growth 
• Manage and analyze automated lead nurture programs to increase Year-over-Year Marketing Qualified Leads (MQL) and improve Pipeline/Revenue velocity for marketing-sourced pipeline 
• Establish and maintain monthly marketing team reporting to track and communicate Month-over-Month performance metrics 
• Excel in social media management, engagement, and execution  
• Increase social media engagement and followers across all platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)  
• Utilize social media analytics tools to track performance metrics  
• Develop and execute paid ad campaigns across platforms (Google Ads, Facebook Ads, LinkedIn Ads)  

Disclaimer 
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary. 

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 
• 3-5 years of experience in digital marketing, with a focus on developing and executing multi-channel campaigns. 
• Proven track record of managing and optimizing email campaigns, social media, and paid advertising efforts to drive engagement and conversions. 
• At least 1+ year of that experience within the K-12 Education market
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools. 
• Strong background in data analysis and reporting, with the ability to derive insights from campaign performance metrics. 
• Proficiency in using analytics tools such as Google Analytics, HubSpot, and social media analytics platforms. 
• Expertise in SEO, SEM, PPC, and paid social media strategies. 
• Strong understanding of A/B testing, conversion rate optimization, and lead nurturing tactics. 
• Familiarity with content management systems (CMS) and email marketing platforms.  

Physical Requirements for this position 

• Remote 
• Up to 10% travel for off-site team meetings 
• May require stationary positions (sitting or standing) for extended periods. 

Benefits

• Medical, Dental, and Vision plans  
• Company paid basic life and AD&D insurance  
• Company paid short-term and long-term disability  
• Supplemental life insurance options  
• Company paid Employee Assistance Program (EAP)  
• Retirement plan with discretionary company matching  
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options  
• Premium subscription to Calm for employee and dependents 
• Company paid time off (PTO)  
• 13 named holidays, 2 floating holidays, and 4 early-release half days 
• Flexible work arrangements  
• Work-from-home expense reimbursement  
• Tuition Reimbursement Program  
• Company orientation and 30/60/90 Day Onboarding 

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.  

Why Join Our Team?  
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you. 

Riverside Insights is an Equal-opportunity Employer: 
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Our Commitment to Diversity & Inclusion: 
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated. 

 Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.