Marketing Director
American Repertory Ballet and Princeton Ballet School
Princeton, new jersey
The Marketing Director is responsible for the branding and marketing of American Repertory Ballet (ARB) and Princeton Ballet School (PBS). The Marketing Director oversees the creation and implementation of print and digital marketing plans to generate ticket sales, build School enrollment, and increase awareness for all ARB/PBS programs. With the Executive Director and senior leadership team, the Marketing Director develops and refines the organization's marketing vision and strategy, while implementing an integrated digital media plan to advance the organization’s brand identity and engagement with audiences in New Jersey, nationally, and internationally.
Responsibilities include but are not limited to:
● Build, implement, and manage an organizational strategic marketing plan
● In collaboration with the executive and finance directors, determine and manage the marketing budget and deliver marketing activity within agreed budget
● Manage digital marketing...