Director of Member Marketing and Outreach

Company Overview

Wider Circle works with health plans and providers nationally to deliver unique community care programs that connect neighbors for better health. Centered on trusted relationships, Wider Circle connects neighbors to inform, support, and motivate one another, empowering them to be more proactive about their health. Wider Circle’s trusted delivery network has been proven to drive resilience, improve member experience engagement, and reduce inappropriate utilization and has been published in the peer-reviewed literature. Today, Wider Circle offers its unique neighborhood care programs to tens of thousands of communities nationwide. 

Position Overview: Director of Member Marketing and Outreach

We are seeking a dynamic and experienced Director of Member Marketing and Outreach to join our growing team. The Director will play a pivotal role in driving our marketing strategies, with a primary focus on performance-based initiatives to increase brand awareness, member acquisition, and engagement.

Responsibilities:

• Develop and execute comprehensive performance marketing strategies to drive member acquisition, retention, and revenue growth.
• Lead the planning, execution, and optimization of outreach campaigns, including budget allocation, bid management, targeting strategies, and creative testing.
• Implement robust tracking and attribution methodologies to measure campaign performance, ROI, and other key metrics.
• Collaborate closely with cross-functional teams, including operations, service design, engineering, content, and analytics, to align marketing efforts with overall business objectives.
• Partner with Brand & Content leads to develop and execute social media strategies to grow awareness, build demand, and inspire engagement.
• Conduct in-depth marketing data analysis to identify trends, opportunities, and areas for improvement and translate findings into actionable insights and recommendations.
• Stay abreast of industry trends, best practices, and emerging technologies in performance marketing, and incorporate innovative approaches into our marketing strategies.
• Manage relationships with external vendors, agencies, and partners to support marketing initiatives and maximize ROI.
• Support direct reports in setting and managing the priorities,  providing mentorship, guidance, and professional development opportunities.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; advanced degree preferred.
• Proven track record of success in performance marketing, with a minimum of 10 years of experience in marketing, Demonstrated expertise in developing and executing multi-channel marketing campaigns, with a strong focus on performance metrics and ROI. 
• Direct experience in developing and deploying content-led marketing campaigns
• Preferred experience in healthcare (Medicare and Medicaid outreach) and/or cause-related verticals, as well as subscription or member-driven businesses.
• Sophisticated understanding of and experience with organic and paid social media strategies and tactics
• Strong, process-oriented approach to developing and executing campaigns and related marketing projects
• Proficiency in digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and advertising platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Ads).
• Excellent analytical skills and the ability to derive actionable insights from complex data sets.
• Strong leadership and communication skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
• Creative thinking and problem-solving abilities, with a results-driven mindset and a commitment to continuous improvement.
• Experience managing and mentoring a team of marketing professionals is preferred.
• Passion for healthcare innovation and making a positive impact on people's lives.

Benefits

As a venture-backed company, Wider Circle offers competitive compensation including:

• Comprehensive health coverage including medical, dental, and vision
• 401(k) Plan
• Paid Time Off
• Employee Assistance Program
• Health Care FSA
• Dependent Care FSA
• Health Savings Account
• Voluntary Disability Benefits
• Basic Life and AD&D Insurance
• Adoption Assistance Program
• Training and Development
• Salary: $140,000-$145,000

And most importantly, an opportunity to make the world a better place!

Wider Circle is proud to be an equal-opportunity employer that does not tolerate discrimination or harassment of any kind. Our commitment to Diversity & Inclusion supports our ability to build diverse teams and develop inclusive work environments. We believe in empowering people and valuing their differences. We are committed to equal employment opportunity without consideration of race, color, religion, ethnicity, citizenship, political activity or affiliation, marital status, age, national origin, ancestry, disability, veteran status, sexual orientation, gender identity, gender expression, sex or gender, or any other basis protected by law.