Direct Marketing Analyst
Crystal Cruises
Aventura, florida
Job Summary
As the Direct Mail and Email Analyst for North America, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize direct mail lists, campaign performance and produce key monthly reports. Working closely with the Sr. Manager of Marketing and global teams, you will lead the planning, execution, and analysis of direct mail and email campaigns with a strong emphasis on database management, customer list segmentation, and performance evaluation.
Responsibilities and Accountabilities
- Utilize direct mail database marketing techniques to segment audiences effectively and personalize direct mail and email marketing communications.
- Plan, execute, and optimize targeted direct mail campaigns, overseeing list segmentation, modeling, creative development, production coordination, and post-campaign analysis.
- Create mailing lists for various direct...