Product Marketing Manager
Lux Unfiltered, Inc.
Rancho Santa Fe, california
- Assist with Product Development, including the development, evaluation and follow-through for new beauty products, formula improvements, packaging and accessories.
- Develop and execute go-to-market strategies for new product launches, ensuring alignment with brand positioning and business objectives.
- Manage and optimize product listing pages for DTC and Amazon.
- Conduct market research to identify trends, customer insights, and competitive analysis to inform product development and marketing strategies.
- Craft compelling product messaging, positioning, and storytelling that resonates with our target audience.
- Collaborate with creative teams to develop marketing assets, including product packaging, website content, email campaigns, and social media content.
- Work closely with digital marketing to optimize paid advertising, influencer partnerships, and organic content strategies.
- Partner with retail and e-commerce teams...