Product Marketing Manager

Intela, a leading company in the accounting industry, is seeking a dynamic and results-driven Product Marketing Manager to join our innovative team. As we continue to develop cutting-edge accounting solutions tailored to our clients' needs, we are looking for a marketing professional who can effectively communicate our product offerings and elevate our brand presence in the market. The ideal candidate will be responsible for developing and executing marketing strategies that resonate with our target audience, take our products to new heights, and drive customer engagement. You will work closely with cross-functional teams, including product development, sales, and customer support, to ensure alignment and foster a culture of collaboration. Our fast-paced environment requires a self-starter who can analyze market trends, identify opportunities for growth, and create compelling messaging that highlights the unique value of our solutions. If you have a passion for product marketing in the B2B sector and a proven track record in the accounting field, we would love to hear from you. At Intela, you will have the chance to make a real impact and help shape the future of accounting technology.

Responsibilities

• Develop and implement comprehensive product marketing strategies to drive revenue and market share growth.
• Conduct market research and competitive analysis to identify trends, gaps, and opportunities within the accounting industry.
• Collaborate with product management and development teams to ensure alignment between product features and market needs.
• Create and oversee the production of marketing collateral, including presentations, brochures, and digital content that articulate product benefits and value propositions.
• Plan and execute product launches and promotional campaigns, working closely with the sales team to drive effective execution.
• Monitor and analyze the performance of marketing campaigns, leveraging insights to optimize future efforts and report results to senior management.
• Act as a product evangelist and spokesperson by representing the company at industry events, trade shows, and webinars to connect with potential clients and partners.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• At least 5 years of experience in product marketing, preferably within the accounting or financial services industry.
• Strong understanding of accounting practices and technologies, with the ability to translate complex concepts into clear messaging.
• Proven track record of successfully launching products and driving marketing initiatives that lead to measurable results.
• Exceptional analytical skills with a data-driven approach to decision-making and performance evaluation.
• Outstanding communication and presentation skills, with the ability to effectively engage diverse audiences.
• Ability to work collaboratively in a cross-functional team environment and manage multiple projects simultaneously.