Senior Manager, Marketing
Square Enix America
El Segundo, california
The Senior Manager, Marketing spearheads strategic planning for each Square Enix (SQEX) title released in the West, and supports execution of marketing initiatives for products, ensuring brand alignment, audience engagement, and campaign effectiveness. Responsibilities include defining strategic levers and game value proposition, developing target audiences, conducting user testing, and delivering strategic guidance to optimize partnerships and drive product success. The individual in this role will demonstrate strong strategic thinking and a deep capability to lead initiatives across functions.
Responsibilities
- Work with Developers to understand each game’s unique value proposition.
- Support the Publishing Strategy Lead, Marketing Lead & Sales and Business Planning teams to validate the Sales Forecast at each production milestone to allow for informed decision-making.
- Identify publishing objectives for the game,...