Full-time
Brand Marketing Manager
Prime Roots
Berkeley, california
Prime Roots is seeking a seasoned Brand Manager to develop and implement strategies for brand growth. In this role, you’ll own the strategy and implementation of Prime Root’s consumer and trade marketing plans. As Prime Roots continues to grow, you’ll research and analyze opportunities for future brand growth, and create campaigns to advance our brand positioning and communication.
What you'll do:
- Develop and implement a full growth go-to-market launch strategy for Prime Roots across PR, brand partnerships, consumer engagement, and event strategies.
- Be responsible for in-store merchandising and brand look and feel across all channels and accounts and be a support system to the sales team
- Responsible for all brand content and digital strategy
- Responsible for the marketing calendar (trade and consumer)
- Interface with our retail and food service partners on collaborations...
