Growth and Acquisition Marketing Manager
Invitro Capital
Irvine, california
Job Overview:
Invitro Capital is seeking a hands-on Growth and Acquisition Marketing Manager to drive data-driven growth initiatives across our portfolio companies. This role focuses on planning, executing, and optimizing user acquisition campaigns across channels such as SEO, SEM, paid social, and display. The ideal candidate will work closely with cross-functional teams to deliver measurable results in customer acquisition, engagement, and revenue in a fast-paced, dynamic environment.
Key Responsibilities:
- Paid Campaign Management: Set up and launch paid campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms with a focus on scalability, ROI, and minimizing cost per acquisition (CPA).
- Ad Copy and Creative Optimization: Write, test, and refine ad copy and creatives for targeted audiences to maximize campaign performance while...