Growth and Acquisition Marketing Manager

Job Overview:

Invitro Capital is seeking a hands-on Growth and Acquisition Marketing Manager to drive data-driven growth initiatives across our portfolio companies. This role focuses on planning, executing, and optimizing user acquisition campaigns across channels such as SEO, SEM, paid social, and display. The ideal candidate will work closely with cross-functional teams to deliver measurable results in customer acquisition, engagement, and revenue in a fast-paced, dynamic environment.

Key Responsibilities:

• Paid Campaign Management: Set up and launch paid campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms with a focus on scalability, ROI, and minimizing cost per acquisition (CPA).
• Ad Copy and Creative Optimization: Write, test, and refine ad copy and creatives for targeted audiences to maximize campaign performance while keeping acquisition costs low and improving lead quality.
• Keyword and Audience Strategy: Implement keyword strategies and audience segmentation to optimize campaign efficiency, ensuring the cost per click (CPC) and cost per acquisition (CPA) align with budget goals.
• Landing Page Optimization: Optimize landing pages by applying SEO best practices and collaborating with content teams to drive organic growth and improve conversion rates.
• Campaign Performance Analysis: Analyze campaign performance metrics like CTR, CAC, ROAS, and LTV using tools such as Google Analytics and Google Ads Manager to identify cost-saving opportunities and areas for growth.
• A/B Testing: Conduct A/B testing on ads, targeting strategies, and user experiences to refine campaign results.
• Real-Time Troubleshooting: Troubleshoot campaign performance issues in real time and apply data-driven solutions to maintain consistent results.
• Campaign Tracking and Measurement: Implement tracking mechanisms, including Google Tag Manager and UTM parameters, to measure and optimize campaign performance.

Requirements

Minimum Qualifications:

• Experience: 8+ years in performance marketing, growth marketing, or digital advertising, with a proven track record of scaling customer acquisition campaigns.
• Platform Proficiency: Expertise in managing campaigns on Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and using SEO tools to drive results.
• Analytical Tools: Proficiency in analytics platforms like Google Analytics, Tableau, and Looker, as well as CRM systems such as HubSpot and Salesforce.
• Optimization Skills: Strong abilities in A/B testing, funnel optimization, and making data-driven adjustments to improve campaign performance.
• Technical Expertise: Knowledge of tracking mechanisms like Google Tag Manager, UTM parameters, and troubleshooting campaign performance issues.
• Web Skills: Familiarity with basic HTML/CSS for minor landing page edits is an advantage.
• Problem-Solving and Collaboration: Exceptional problem-solving skills, a collaborative mindset, and a hands-on approach to driving execution and results.

Preferred Qualifications:

• Startup Experience: Experience working in high-growth startups or venture-backed companies, with exposure to fast-paced environments.
• SaaS or AI Background: Proven experience managing customer acquisition efforts for SaaS or AI-driven products.
• Programmatic Advertising: Knowledge of programmatic advertising platforms and emerging ad networks for advanced campaign strategies.

Benefits

Why Join Invitro Capital?

• Work on cutting-edge AI and B2B technologies: We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the world.
• Help build and grow successful startups: We are committed to helping our portfolio companies succeed. Our employees play a vital role in building and growing these companies.
• Work with some of the best minds in the industry: You will be part of a team of highly motivated and talented people who are passionate about making a difference. You will have the chance to learn from some of the best minds in the industry.
• Supportive and collaborative work environment: We believe in creating a supportive and collaborative work environment where our employees can thrive.
• Competitive Salary and benefits package: We offer a competitive annual salary range from [$110,000 - 130,000], equity and benefits package to our employees [i.e. Health Insurance, Dental, Vision and 401(k)]