Account Based Marketing Specialist
Actionstep
Denver, colorado
Actionstep is looking for an Account Based Marketing Specialist to build and execute multi-faceted direct marketing initiatives tailored toward our key accounts. Reporting to the Demand Gen Manager, you will be responsible for designing, building, and launching ABM and targeted marketing campaigns across our target GEOs that translate into pipeline, higher deal sizes, and faster conversions across the funnel. You will also own email marketing creation/refinement and performance, working with our in-market leadership to tailor and hone email campaigns for our target personas.
Your key responsibilities:
• ABM planning with calendared activities
• ABM campaign management
• Email campaign improvements
• Direct marketing systems optimization
• Email Content creation
Requirements
This role is required to be in our LoDo Denver office two days a week.
• 3+ years of prior marketing...