Retention Marketing Manager

Join our fast growing beauty brand and become a fundamental member of our expanding team. We are looking for a savvy, passionate Retention Marketing Manager who is excited about subscription, SMS, email marketing, sustainability, and beauty! The ideal candidate has a passion for building out loyalty programs, thrives in a fast-paced environment, and shares our commitment to wellness in both our products and work life balance. Our mission is to create effective, results-driven skincare that is safe for the planet and humankind.

Requirements

Owned Channel Management

• Plan, create, and execute targeted and personalized email + SMS campaigns to engage and retain customers.
• Create and implement automated messaging to help contribute both to elevating the brand messaging while driving conversion to meet goals.
• Segment customer lists based on behavior, demographics, and preferences for highly targeted communication.
• Monitor and analyze email + SMS performance metrics to optimize campaigns and automated messaging to drive continuous improvement.

Subscription Program Management:

• Oversee and optimize the subscription program, driving customer acquisition, retention, and lifetime value.
• Collaborate with cross-functional teams to enhance subscription offerings and customer experience.
• Implement strategies to reduce churn and increase customer satisfaction within the subscription program.

Loyalty Program Development:

• Lead the development and execution of a loyalty program to reward and retain customers.
• Design and implement point-based systems, exclusive perks, and personalized incentives.
• Analyze data to gain insights into customer behavior and preferences, using findings to enhance the loyalty program.

Customer Journey Mapping:

• Develop comprehensive customer journey maps to identify key touchpoints for effective communication.
• Implement strategies to guide customers through the entire lifecycle, from acquisition to advocacy.
• Work collaboratively with other teams to ensure a seamless and consistent customer experience.
• Analyze behavioral touchpoints to optimize and increase customer retention rate.

Qualifications

• 5 years of online marketing experience heavily focused on customer retention, SMS, subscription and loyalty program experience.
• Proven experience in CRM or Lifecycle Marketing within the beauty or consumer packaged goods (CPG) industry.
• Strong understanding of email marketing, SMS marketing, subscription programs, and loyalty programs.
• Proficient in marketing automation tools and CRM platforms.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Excellent communication and collaboration skills.
• Creative thinking and a customer-centric approach.

Base Salary

$80,000-$118,000 per year (The actual compensation will depend on a variety of job-related factors which may include work experience and skill level)

Benefits

• Competitive Salary & Benefits: In addition to competitive salary, we offer a 401k and make a generous contribution to monthly premiums for our employees' health, vision, and dental insurance plans.
• Paid Time Off: We work hard but also believe that taking time from work essential! We offer generous PTO and company holidays annually, plus a day off on your birthday!
• Employee Discounts and Product Credit: Employees receive 50% off of all OSEA products and $1000.00+ in product credit annually.