Product Marketing Manager

Rockstar is recruiting for a fast-growing Series A vertical SaaS company that empowers entrepreneurs to launch, run, and grow their own aesthetics businesses through a combination of software and services. In less than two years, this client has grown from an idea to a team of 50, with a business that ranks in the top decile in terms of growth. They are a remote-first team, self-described as high-trust, low ego, and high output.

Role Overview

Our client, a fast-growing Series A vertical SaaS company, is seeking a Product Marketing Manager who is both an astute storyteller and a precise project manager—someone who understands what story will resonate with their audience of entrepreneurial healthcare professionals and can bring that story to life across channels and campaigns.

This high-impact, hands-on role within the marketing team reports to the Head of B2B Marketing. As the first Product Marketing Manager, this person will be instrumental in crafting and communicating the value of the client's platform to customers, prospects, and the broader market. The role will be essential in helping the company meet ambitious growth goals by establishing it as the go-to source for launching and growing businesses in aesthetic medicine. This includes defining and executing go-to-market strategies that drive product awareness, demand, and adoption.

Key Responsibilities

• Product Positioning & Messaging: Craft compelling product narratives that resonate with the target audience. Own the creation and refinement of product messaging and proof points, ensuring consistency across all channels.
• Thought Leadership and Content Creation: Lead the thought leadership program by creating and promoting content that positions the company as an industry leader. This includes writing white papers, blogs, case studies, videos, and presentations for industry events that drive engagement and educate the audience about products and industry trends.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and feature updates. Collaborate with product, sales, and provider success teams to ensure alignment and smooth execution.
• Sales Enablement: Develop sales tools, training materials, and collateral that empower the sales team to close deals effectively. This includes product demos, presentations, battle cards, and more.
• Market & Customer Insights: Conduct market research and gather customer insights to inform product development, marketing strategies, and competitive positioning.
• Collaboration & Communication: Work closely with cross-functional teams to ensure product marketing initiatives are aligned with overall company objectives and timelines.

Qualifications

• 4+ years of experience in product marketing, preferably within a startup or high-growth environment.
• Proven ability to develop and execute successful go-to-market strategies.
• Strong writing and content creation skills with experience in thought leadership.
• Adept and detail-oriented project manager with proven success in driving cross-organizational projects to successful and on-time completion.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Strategic thinker with a strong analytical mindset, using data to help make sound decisions.
• Comfortable with ambiguity and wearing multiple hats in a growing company.
• Bonus Points: Passion for and experience with beauty/aesthetics/medspas.