Marketing Manager - Foodservice

Summary:

The marketing manager is a critical customer-facing role that drives tactical execution of the strategic marketing plan for the Foodservice Sales Channel. Reports to the President of Foodservice.

Job Responsibilities:

• Performance management of one marketing specialist that is accountable for developing and assigning qualified leads to the sales team and supporting flawless trade show execution.
• In-house channel, consumer, and product trend-ologist with ability to translate into actionable insights for customers and prospects.
• Conduct research and develop customized presentations to support sales calls and prospect outreach.
• Present data to customers and prospects alongside sales representatives.
• Own all existing marketing collateral and ensure accuracy and update as needed in a timely manner.
• Manage digital assets and pitch templates on sales enablement platform.
• Develop new marketing collateral and resources for sales, key accounts, and prospects.
• Manage current key customers to increase lifetime value, monitor churn rate.
• Support marketing campaign development and execution including advertising, social media, and website.
• Contribute to the development and launch of email marketing programs via in-house CRM.
• Tradeshow planning, support, and execution.
• Support the annual planning and budgeting process.
• Manage marketing specialist role and oversee smart target prospecting initiatives.
• Develop and maintain a thorough knowledge of Javo and FFP portfolios.

Requirements

Qualifications, Skills and Experience Desired:

• 5-7 years of marketing experience in the foodservice industry
• Established relationships with foodservice focused marketing and advertising agencies and the leading industry trend and insights data providers including Technomic, Datassential, Crest/NPD, etc.
• Experience in presenting to the leading commercial restaurant, convenience, and noncommercial operators.
• Experience in working with the leading broadline distribution accounts including Sysco, US Foods, PFG, McLane, Unipro, Frosty Acres, etc..
• Must present and communicate in a professional manner.
• Excellent written and verbal communication skills.
• Computer proficiency in Microsoft applications with strong PowerPoint skills.
• Experience working with Salesforce preferred.
• Experience with Word Press, Adobe Creative Suite, Account Engagement and Highspot a plus.
• Comfortable with shifting priorities and a fast-paced environment.
• Must be self-motivated and able to work independently to meet or exceed goals.
• Consistent and exacting attention to detail.
• Quick, agile, and calm problem-solving skills.
• Strong strategic-thinking and project-management capabilities.
  

Benefits

• Medical, Dental, Vision, and Prescription Drug Insurance effective on the first of the month following start date
• Health and Wellness Incentives
• 10 Days of Vacation
• 9 Paid Company Holidays
• 5 Personal Days
• 401(k)
• Health Savings Account (H.S.A.)
• Long-Term and Short-Term Disability
• Life Insurance
• Accidental Death & Dismemberment (AD&D)
• Employee Assistance Program (EAP)