Marketing Coordinator

About Avex

Avex is a rapidly growing eCommerce agency that partners with merchants in the fashion, lifestyle and premium products space. From high-growth DTC brands to enterprise, we have partnered with companies such as: Khaite, Quip, KITH, Stoney Clover Lane, Love Shack Fancy, LVMH, Arizona Beverages, TAG Heuer, Hugo Boss, Enjoy Life, Mondelez, O'Neill, Serta Simmons Bedding and many others. We design, build and optimize eCommerce experiences on Shopify Plus for global brands.

Our Values

BUILD our clients’ businesses, INSPIRE our employees to grow, CHALLENGE the norm, and DELIVER on our commitments.

We design and build digital commerce experiences that connect brands to people through creative, technology and culture. We believe that our work should not only produce amazing results for our clients but should also be fun and rewarding for our team. Avex believes in a strong work-life balance, not just churning out projects. The happier our team is, the more enjoyable the experience is, and the better the results will be for our clients.

We ensure that our team members and partners possess these traits. We feel that it is important to prioritize these core values over everything else. This allows us to deliver results for our clients, as well as a safe and fun work environment.

• Teamwork
• Passion
• Respect
• Talent
• Accountability
• Resourcefulness
• Radical Transparency
• Visionary

Role & Responsibilities

The Marketing Coordinator plays a key role in supporting all marketing activities for Avex’s internal initiatives and retention marketing efforts on client projects. Key internal responsibilities include coordinating advertising campaigns, scheduling posts, managing event logistics, tracking budgets, and writing blogs based on direction from a manager. For client projects, key responsibilities include writing content briefs and setting up and scheduling emails, also based on guidance from a manager.

• Company Digital Marketing Strategy & Implementation Support
• Assist in executing marketing strategies developed to promote the agency's services.
• Support market research and analysis efforts, focusing on identifying potential growth opportunities within the eCommerce industry.
• Collaborate with internal teams to help align marketing efforts with overall business objectives.
• Assist in creating content, such as blog posts, case studies, and presentations, to showcase the agency's expertise and attract potential clients.
• Help manage the agency's digital presence by updating website content, coordinating social media posts, and supporting email marketing campaigns as directed by the manager.
• Company Marketing Performance Analysis & Reporting: Assist in tracking and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing efforts. Prepare data and generate reports to support data-driven decisions and optimizations under the guidance of the manager.
• Company Partnership Relationship Management: Assist in maintaining relationships with partner organizations, including eCommerce platforms, technology providers, and industry associations, as directed by the manager.
• Support efforts to identify new partnership opportunities and assist in the coordination of agreements for joint marketing initiatives and events.
• Company Event Strategy & Coordination: Assist in planning and organizing various events, such as webinars, workshops, conferences, and networking sessions, in collaboration with partners and internal teams.
• Help define event objectives, develop agendas, and coordinate logistics as assigned by the manager.
• Support budget tracking and ensure logistical details are managed effectively to ensure smooth execution.
• Assist in promoting events across marketing channels, including social media, email marketing, and digital advertising, to drive attendance and engagement.
• Coordinate targeted follow-up communications with prospects and leads before, during, and after events to enhance engagement and lead nurturing.
• Support the evaluation of event performance by collecting and organizing attendee feedback, tracking key metrics, and assisting in the development of actionable insights to optimize future event strategies.
• Work with the manager to communicate event objectives, expectations, and requirements to partners and stakeholders and to manage event budgets, including expense tracking and financial reporting.
• Help address any logistical challenges during event planning and execution and support innovation by exploring new formats and engagement strategies.
• Client Email Marketing Management
• Set up, schedule, and deploy email campaigns as directed by the manager, ensuring timely and accurate execution.
• Create content briefs for email campaigns and prepare email templates, coordinating with design and content teams to ensure brand consistency and alignment with campaign goals.
• Segment email lists and conduct A/B testing to optimize email performance and engagement.
• Ensure email compliance with industry standards and best practices, including managing opt-ins and unsubscribe lists.
• General Task & Time Management: They work with managers to coordinate the execution of tasks in alignment with overarching organizational goals and strategies. That includes: 
• Task Prioritization: They need to prioritize tasks based on project deadlines, dependencies, and importance. 
• Time Management: They are responsible for managing their time effectively to meet project milestones and deadlines. 
• Risk Management: Identifying potential risks associated with task execution and developing strategies to mitigate them. 
• Cross-Functional Collaboration: Facilitating collaboration between different teams and departments involved in task execution to ensure alignment with broader organizational strategies.
• Communication: They must maintain clear and open communication with all team members.
• Quality Assurance: They are responsible for ensuring the quality of their work by conducting thorough reviews and evaluations
• Education: They will implement best practices & stay up to date with ecommerce and department related trends/tactics.

Requirements

We have expectations and so should you. We want to make sure we’re aligned on what is expected from both sides.

• You're a strong copywriter
• You're familiar with various Email Service Providers, such as Klaviyo
• You're familiar with Shopify and Shopify Partners
• You will travel for events
• You’re passionate about eCommerce, technology and/or design.
• You hold yourself and others accountable.
• You’re competitive and love winning as a team.
• You have high standards and expect the same from your team.
• You understand we're a growing company and everyone wears multiple hats.
• You understand that there will be “easy weeks” but also “busy weeks” where we need to help each other out.
• You can work autonomously without being micromanaged.

Benefits

Working at Avex

• We offer unlimited PTO
• We offer remote or flexible working
• We value work-life balance
• We reward people based on their accomplishments and contributions
• We strive to make a difference in our clients' businesses
• We take burnout seriously and do our best to monitor it
• We treat people like adults, as long as they treat others with the same respect
• We have extremely high standards
• We're highly competitive in the industry and we love winning as a team
• We prioritize people over profits
• We donate a percentage of revenue to No Kid Hungry

Compensation and Benefits

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

• 401K with company matching
• Remote (Optional / Hybrid)
• Untracked PTO and sick days
• Paid holidays
• Monthly WiFi & Wellness stipends
• Yearly Training & Office Equipment stipends
• Aetna Healthcare, Dental, Vision