Lifecycle Marketing Manager

About Tangelo!

Tangelo is dedicated to improving healthy food access and promoting healthier lifestyles by making nutritious, affordable, and delicious food options accessible through a benefits platform for low-income families and those with chronic conditions. Our platform provides subsidized medically tailored meals and healthy grocery delivery at reduced costs, or even free, through partnerships with insurance companies, governments, universities, non-profits, and employers.

Join Our Team as a Lifecycle Marketing Manager!

We are seeking a highly-motivated Lifecycle Marketing Manager to join our team. As a Lifecycle Marketing Manager at Tangelo, you will own the execution, evaluation, and iteration of digital customer engagements throughout our food as medicine programs nationwide. If you have a passion for creating highly-valued, data-driven customer journeys and have a proven track record of reaching and engaging diverse populations, we want to hear from you!

What You'll Get To Do

• Own the implementation of customer-facing program engagements through our proprietary food as medicine platform, Intercom, and other marketing tools.
• Build and manage a comprehensive library of member engagements that are used across food as medicine programs running on our platform.
• Analyze customer behavior and feedback to develop strategies that improve customer acquisition, reduce churn, and enhance customer loyalty.
• Monitor and report on engagement campaign performance regularly, and improve performance to hit KPIs through A/B testing, trend analysis, and continuous iteration.
• Work closely with team stakeholders including product, design, customer support, fulfillment, & account management, to continuously improve customer experiences.
• Stay ahead of industry trends and best practices; and continually improve your skill set and optimize your workflows as AI tools become more advanced.
• Monitor and report on competitor practices and product offerings to inform a best-in-class experience for our customers.
• Assist our marketing team in development of marketing materials, planning and execution of events, and other acquisition-related activities.

What You'll Bring To The Team

• 4+ years of lifecycle marketing experience, preferably at a SaaS or tech startup (B2C experience a plus).
• Experience owning in-app, text, and email programs, including building exceptional customer journeys, implementing, measuring, and iterating.
• Excellent business analytics skills, able to pull and analyze data, and report on campaigns and experiments.
• Ability to work independently and navigate cross-functional teams, experience working on a Product Team is a huge advantage.
• Knowledge and understanding of Intercom, Contentful, Figma, and monday.com or similar softwares.
• A deeper technical background with coding experience and certifications.
• A growth mindset — you thrive on feedback and are eager to take on new challenges.
• A thought leader mindset — you want to be the best at what you do.
• Experience integrating AI tools into your workflow to automate and optimize work.

The job looks interesting but you don't know if you meet all of the qualifications on paper?

Apply anyway! We're aware that many people only apply for a job when they've met every requirement listed in a job description. At Tangelo, we hire the PERSON, not the resume. We value diversity, in experiences and backgrounds, and are committed to providing equal opportunity for all applicants and employees. While there are certain requirements that exist for all open positions, we want to get to know YOU above all else when making our hiring decisions. Go for it.

Our Commitment to Transparency

At Tangelo, we are committed to transparent & equitable practices across our entire organization. This is a critical component of our hiring process and as such, compensation and other benefits for this role will be discussed during your first interview to ensure a fair interviewing experience and effective use of your time. No questions are off-limits as we believe complete transparency leads to an enjoyable hiring experience for all involved.

What We Offer

• Compensation range for this role is $100k-$120k. This range represents the typical compensation range for this role. To determine actual compensation we review the market rate of each candidate which can include a variety of factors including qualifications, experience, and location.
• Unlimited PTO and 9 public holidays.
• Medical, dental, vision & life insurance. Two of our medical plans include a 100% employer-paid option for Tangelino only enrollment.
• Eight weeks of fully paid parental leave after eight months of employment.
• Remote-first work environment for most employees. If you join our Community Engagement Team, you have the opportunity to WFH at least 1 day/week.
• Company provided MacBook for most employees. If you join our Community Engagement Team, you receive a company provided iPad.
• Employee wellness resources and discounts for things like emotional health, auto, financial, travel, electronics, apparel, gym & fitness, food & grocery, child care, pets, education and more!

Equal Employment Opportunity Statement

We value a diverse environment. Tangelo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, citizenship or immigration status, disability status, genetics, protected veteran, sexual orientation, gender identity or expression, or any characteristic protected by federal, state or local laws.