lifecycle_marketing_manager

As the Senior Manager/Director of Lifecycle Marketing, you’ll take ownership of developing and executing a comprehensive lifecycle marketing strategy. This is a builder role, perfect for someone who thrives on rolling up their sleeves and delivering results quickly while laying the foundation for scalable, efficient programs. We’re seeking a data-savvy, results-oriented lifecycle marketing leader to build and scale our programs across retention, win-back, cross-sell, and promotional campaigns while expanding into broader lifecycle initiatives like onboarding, advocacy, and behavior-based triggers.

Candidates must work East Coast hours.

Key Responsibilities:

• Develop and implement a robust lifecycle marketing strategy, encompassing retention, win-back, cross-sell, onboarding, and promotional campaigns.
• Create strategies to engage and convert new customers, including educational welcome series and...

Company Overview: 

Skin Clique (SC) is a nationwide leader in personalized, in-home aesthetic care, offering expert treatments from board-certified providers. Through comprehensive skin evaluations and long-term treatment plans, Skin Clique integrates skin health into the broader wellness conversation. As the only practice with a certified curriculum for in-home aesthetic medicine, they prioritize expert care and overall skin health to deliver medical-grade results directly to clients. This innovative approach positions Skin Clique at the forefront of delivering high-quality aesthetic services as an essential part of overall wellness. 

About the Position: 

The Lifecycle Marketing Manager will be instrumental in planning the strategy and execution of email and SMS marketing, loyalty programs, UGC initiatives, and other digital tactics to engage, retain, and delight our patients. This role requires a deep understanding of marketing...

About Wellmore Holdings  

Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the Wellmore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).  

Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities, we live in. Learn more at getwellmore.com  

About the Role  

As the Lifecycle Marketing Manager, you will play a key role in our DTC marketing efforts, with a primary focus on leading our...

Ursa Major is seeking a Senior Manager of Lifecycle Marketing to support our DTC channel. This person will design a holistic lifecycle marketing program to nurture customers through each stage of their journey with our brand. This role will work closely with our Senior Director of E-commerce to execute against our channel roadmap with the ultimate goal of driving customer retention, loyalty, and LTV. You will also collaborate closely with our creative and brand marketing teams to ensure a best-in-class brand experience at every customer touchpoint.

This role will require a deep understanding of user journeys, segmentation, and email/sms marketing. This person can leverage data and customer insights to develop and execute strategies that foster loyalty and drive the continued growth of our owned marketing channels. 

The right person for this role will have a mix of outstanding communication, organizational, and problem-solving skills. The ideal candidate has...

For over two decades, CellarTracker has helped users explore, research, and track their own wine journeys. What began as a personal project is now a community of over 1M members. With over 4.5 million wines tracked and more than 12.5 million user and pro reviews, CellarTracker leverages the power, passion, and wisdom of the community to empower people to discover and experience wines they love.

Email is a critical part of the entire CellarTracker user experience and product. If you’re passionate about wine, skilled at driving engagement and managing consumer lifecycle via email, and excited to be part of helping shape what's next for CellarTracker, you’re in the right place!

Requirements

Key Responsibilities

Email campaigns

• Manage and build overall email marketing for users across various lifecycle stages from nurturing, subscription purchase, retention, and advocacy
• Implement segmentation and...

Teramind is a hybrid, global workforce building the next-generation Insider Risk Management and User Behavior Analytics platform.

Join our team of innovators who are redefining insider risk management through cutting-edge technology. More than 10,000 organizations across the globe have used Teramind to mitigate insider threats and protect their sensitive company data with the most robust, enterprise-grade software on the market.

As a global team, Teramind embraces an inclusive and flexible work environment and team culture. We win together, learn from each other and respect each other while delivering best-in class security solutions.

About the role

Teramind is looking for a creative Lifecycle Marketing Manager to contribute to our global marketing strategies that enhance our sales efforts and drive demand and revenue growth. In this role, you will design, implement, and refine lifecycle campaigns that cater to various user segments...

About Tava

Tava Health is a venture-backed mental health platform dedicated to facilitating meaningful connections between providers and their clients. For providers, Tava offers an integrated suite featuring an electronic medical record, caseload management, telehealth, comprehensive billing, and streamlined referral management. For individuals seeking care, Tava ensures access to quality mental health care through a variety of coverage options, including those made possible through Tava's employer and insurance partners.

What we’re looking for

We are looking for an innovative Lifecycle Marketing Manager excited about the opportunity to shape marketing strategy and create powerful user experiences. You will be responsible for engaging providers and clients throughout their lifecycle journeys, from onboarding to advocacy, by creating and executing multi-channel campaigns, analyzing performance, and optimizing results. If you have...