Lifecycle Marketing Manager

As the Senior Manager/Director of Lifecycle Marketing, you’ll take ownership of developing and executing a comprehensive lifecycle marketing strategy. This is a builder role, perfect for someone who thrives on rolling up their sleeves and delivering results quickly while laying the foundation for scalable, efficient programs. We’re seeking a data-savvy, results-oriented lifecycle marketing leader to build and scale our programs across retention, win-back, cross-sell, and promotional campaigns while expanding into broader lifecycle initiatives like onboarding, advocacy, and behavior-based triggers.

Candidates must work East Coast hours.

Key Responsibilities:

• Develop and implement a robust lifecycle marketing strategy, encompassing retention, win-back, cross-sell, onboarding, and promotional campaigns.
• Create strategies to engage and convert new customers, including educational welcome series and...

The Senior Lifecycle Marketing Manager plays a crucial role in driving business revenue through strategic and operational excellence. As an independent leader skilled at navigating uncertainty, they focus on developing impactful lifecycle programs that contribute to measurable growth aligned with broader business objectives. This role involves managing external vendors, including budgeting and forecasting, to enhance the team’s effectiveness. Additionally, the manager proactively creates processes to improve operational efficiency, mentors team members, and acts as a technical authority within the team. This role reports to our Senior Director, Lifecycle Marketing on our Integrated Marketing Team.

Essential Functions And Impact Areas
Define lifecycle marketing strategy: Develop and execute strategies that leverage email, SMS and direct mail to drive lead conversion, customer engagement and long-term retention.

• Cultivate a customer-focused...

Company Overview: 

Skin Clique (SC) is a nationwide leader in personalized, in-home aesthetic care, offering expert treatments from board-certified providers. Through comprehensive skin evaluations and long-term treatment plans, Skin Clique integrates skin health into the broader wellness conversation. As the only practice with a certified curriculum for in-home aesthetic medicine, they prioritize expert care and overall skin health to deliver medical-grade results directly to clients. This innovative approach positions Skin Clique at the forefront of delivering high-quality aesthetic services as an essential part of overall wellness. 

About the Position: 

The Lifecycle Marketing Manager will be instrumental in planning the strategy and execution of email and SMS marketing, loyalty programs, UGC initiatives, and other digital tactics to engage, retain, and delight our patients. This role requires a deep understanding of marketing...

About Wellmore Holdings  

Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the Wellmore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).  

Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities, we live in. Learn more at getwellmore.com  

About the Role  

As the Lifecycle Marketing Manager, you will play a key role in our DTC marketing efforts, with a primary focus on leading our...

Ursa Major is seeking a Senior Manager of Lifecycle Marketing to support our DTC channel. This person will design a holistic lifecycle marketing program to nurture customers through each stage of their journey with our brand. This role will work closely with our Senior Director of E-commerce to execute against our channel roadmap with the ultimate goal of driving customer retention, loyalty, and LTV. You will also collaborate closely with our creative and brand marketing teams to ensure a best-in-class brand experience at every customer touchpoint.

This role will require a deep understanding of user journeys, segmentation, and email/sms marketing. This person can leverage data and customer insights to develop and execute strategies that foster loyalty and drive the continued growth of our owned marketing channels. 

The right person for this role will have a mix of outstanding communication, organizational, and problem-solving skills. The ideal candidate has...

About Tangelo!

Tangelo is dedicated to improving healthy food access and promoting healthier lifestyles by making nutritious, affordable, and delicious food options accessible through a benefits platform for low-income families and those with chronic conditions. Our platform provides subsidized medically tailored meals and healthy grocery delivery at reduced costs, or even free, through partnerships with insurance companies, governments, universities, non-profits, and employers.

Join Our Team as a Lifecycle Marketing Manager!

We are seeking a highly-motivated Lifecycle Marketing Manager to join our team. As a Lifecycle Marketing Manager at Tangelo, you will own the execution, evaluation, and iteration of digital customer engagements throughout our food as medicine programs nationwide. If you have a passion for creating highly-valued, data-driven customer journeys and have a proven track record of reaching and engaging...

Overview

Tangelo is dedicated to improving healthy food access and promoting healthier lifestyles by making nutritious, affordable, and delicious food options accessible through a benefits platform for low-income families and those with chronic conditions. Our platform provides subsidized medically tailored meals and healthy grocery delivery at reduced costs, or even free, through partnerships with insurance companies, governments, universities, non-profits, and employers.

Join Our Team as a Lifecycle Marketing Manager!

We are seeking a highly-motivated Lifecycle Marketing Manager to join our team. As a Lifecycle Marketing Manager at Tangelo, you will own the execution, evaluation, and iteration of digital customer engagements throughout our food as medicine programs nationwide. If you have a passion for creating highly-valued, data-driven customer journeys and have a proven track record of reaching and engaging diverse...

For over two decades, CellarTracker has helped users explore, research, and track their own wine journeys. What began as a personal project is now a community of over 1M members. With over 4.5 million wines tracked and more than 12.5 million user and pro reviews, CellarTracker leverages the power, passion, and wisdom of the community to empower people to discover and experience wines they love.

Email is a critical part of the entire CellarTracker user experience and product. If you’re passionate about wine, skilled at driving engagement and managing consumer lifecycle via email, and excited to be part of helping shape what's next for CellarTracker, you’re in the right place!

Requirements

Key Responsibilities

Email campaigns

• Manage and build overall email marketing for users across various lifecycle stages from nurturing, subscription purchase, retention, and advocacy
• Implement segmentation and...

Teramind is a hybrid, global workforce building the next-generation Insider Risk Management and User Behavior Analytics platform.

Join our team of innovators who are redefining insider risk management through cutting-edge technology. More than 10,000 organizations across the globe have used Teramind to mitigate insider threats and protect their sensitive company data with the most robust, enterprise-grade software on the market.

As a global team, Teramind embraces an inclusive and flexible work environment and team culture. We win together, learn from each other and respect each other while delivering best-in class security solutions.

About the role

Teramind is looking for a creative Lifecycle Marketing Manager to contribute to our global marketing strategies that enhance our sales efforts and drive demand and revenue growth. In this role, you will design, implement, and refine lifecycle campaigns that cater to various user segments...

We are looking for a Marketing leader to join our fast growing and category leading SaaS business. If you are looking to take on an impactful role in marketing a product that provides clear value to the world and is loved by its users, then keep reading!

PerformYard has developed a simple and effective product that drives our customer’s employee performance through the roof. Our long-term vision is to change the way performance is managed and measured in organizations of all sizes. To achieve this we need to add to our amazing team...that’s where you come in!

As the Lifecycle Marketing Manager, you will be responsible for developing and executing marketing strategies that maximize engagement and increase revenue from the time a prospect becomes a lead all the way through their customer journey. You will be a key driver of marketing efforts to drive demand and revenue growth - designing, implementing, and optimizing scaled lifecycle campaigns across...

Overview

Tangelo is dedicated to improving healthy food access and promoting healthier lifestyles by making nutritious, affordable, and delicious food options accessible through a benefits platform for low-income families and those with chronic conditions. Our platform provides subsidized medically tailored meals and healthy grocery delivery at reduced costs, or even free, through partnerships with insurance companies, governments, universities, non-profits, and employers.

Join Our Team as a Lifecycle Marketing Manager!

We are seeking a highly-motivated Lifecycle Marketing Manager to join our team. As a Lifecycle Marketing Manager at Tangelo, you will own the execution, evaluation, and iteration of digital customer engagements throughout our food as medicine programs nationwide. If you have a passion for creating highly-valued, data-driven customer journeys and have a proven track record of reaching and engaging diverse...

Who we are

We’re a food company using sustainable ingredients and thoughtful food science to replicate our favorite foods in ways that make them more affordable, less harmful, and really, truly just as delicious. We believe that in our best future, the best foods - the ones we love the most - will not just be earth-friendly, but also easy to afford and hard to resist.

We’ve taken some of your favorite foods – think peanut butter, coffee & chocolate – and recreated them using upcycled ingredients and innovative food science. From food allergies to climate change and unjust labor practices, the foods you love are in serious need of an upgrade. Our Nut-Free Spreads, Bean-Free Coffee & Cocoa-Free Chocolate are top 9 allergen-free, vegan, gluten-free, non-GMO, affordable and most importantly, utterly delicious.

Earlier this year, we were proud to announce our global B2B partnership with Cargill and our $52 million Series A+ raise, in a round...

About Tava

Tava Health is a venture-backed mental health platform dedicated to facilitating meaningful connections between providers and their clients. For providers, Tava offers an integrated suite featuring an electronic medical record, caseload management, telehealth, comprehensive billing, and streamlined referral management. For individuals seeking care, Tava ensures access to quality mental health care through a variety of coverage options, including those made possible through Tava's employer and insurance partners.

What we’re looking for

We are looking for an innovative Lifecycle Marketing Manager excited about the opportunity to shape marketing strategy and create powerful user experiences. You will be responsible for engaging providers and clients throughout their lifecycle journeys, from onboarding to advocacy, by creating and executing multi-channel campaigns, analyzing performance, and optimizing results. If you have...

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped over one million people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. 

We have offices in San Francisco and San Diego for those who prefer hybrid or office settings and employee hubs, including New York City, Boston, Los Angeles, Seattle, and more.

We’re seeking a Lifecycle Marketing Manager to join the Marketing and Membership team. In partnership with the Senior...

As the Lifecycle Marketing Manager at ACE, you will be responsible for spearheading the development and implementation of strategic multi-channel marketing campaigns designed to optimize the student journey and maximize the conversion of prospective students, as well as the retention and engagement of existing students or alumni. In this role you will have a strong understanding of customer behavior, as be able to leverage marketing automation tools to create personalized experiences at scale.

Requirements

Who is American College of Education

Founded in 2005, American College of Education continues to be a leader in professional development through our online programs. The mission of ACE is to deliver high-quality, affordable and accessible online programs grounded in evidence-based content and relevant application. Our graduates are prepared to serve, lead and achieve personal and professional goals in diverse, evolving...

Miles is a universal rewards app similar to a frequent flyer program but for all forms of transportation. Miles delivers value for every mile traveled, across every mode of travel, anywhere in the world. Whether by car (as a driver, passenger, or rideshare), plane, train, subway, bus, boat, bicycle, or on foot, the Miles app effortlessly awards users’ travel - regardless of where their journey takes them. Miles can be saved or redeemed at any time - for cash from PayPal or gift cards from amazing brands such as Amazon, Starbucks, Subway, AMC, Burger King, ULTA Beauty, and many more.

Miles is a Silicon Valley-based startup (having raised $28Mn) with backing from prominent VCs (Porsche, Scrum, JetBlue, Translink, Liil, Urban Us, Sony, Panasonic, and many more). Join the Miles family and be part of this revolutionary program!

Miles is looking for an outstanding Lifecycle Marketing Manager. Our ideal candidate is a creative, data-driven, go-getter who can...