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Head of Product Led Growth

FormAssembly Inc.

N/A


Job Details

Not Specified


Full Job Description

FormAssembly is growing fast and we are excited to add a Product Led Growth position to help understand and scale our platform to capitalize on engagement revenue for the next aggressive phase of our growth. This position is a key part of the business and will sit in the Product Organization under the CPO.

What will your contribution be?

  • Overall revenue responsibility for the Self Service portion of the business
  • Focus on identifying and owning key growth and conversion drivers for self service
  • Understand and document the platform’s end to end user journey and conduct research to analyze product usage and customer engagement behavior that leads to expansion and upsell opportunities
  • Ability to run short term tests and refine marketing approaches using measurable outcomes with the goal of achieving improved Customer Lifetime Value from a bottom’s up approach (user led)
  • Create a cohesive justifiable strategy and/or framework around product led growth.  (Example: activation, start, discovery, convert, scale)
  • You will work with Marketing and CS to understand the activation journeys, start messaging for users, retention profiles and provide recommendations on solving for areas of improvement
  • You will work with Product Managers to understand the platform initiatives and where self service automation can be implemented.
  • You will be responsible for our trial experience including sign ups and conversions and measure metrics against the business goals.
  • This position does not require direct people management, but will be interacting with executive stakeholders on a daily basis
  • This is a non-executive product line leadership position

How will you be successful here?

  • Know how to be the general manager of your area
  • Have a genuine curiosity to experiment with a fail fast mentality and measure the impact against the business goals
  • An understanding and prioritization of the initiatives that will drive the most significant impact
  • A willingness to fearlessly question assumptions and challenge the status quo
  • Have great conversations and consolidate findings and evangelize with good presentation skills
  • The ability to identify and reduce friction in the user experience and have a customer experience first mindset
  • Strong analytical skills and be data-driven with every justification or assumption
  • Diplomacy to successfully work with a cross-functional team and with different departments to drive your objectives

Requirements

  • 5+ years of experience
  • Experience working for a SaaS platform; B2B or B2C
  • Experience working for a high growth startup or company
  • Experience managing a revenue generating product line with growth needs
  • MBA with an engineering or technical undergrad would be a plus!

Benefits

FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:

  • Health benefits (health, dental, vision) for Team Members based in the United States
  • Mental Health benefits with SpringHealth
  • 401(k) with 4% company match
  • Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
  • 9 paid company holidays
  • Flexible work schedule; work from anywhere!
  • Generous Paid parental leave (up to 16 weeks)
  • Charitable contribution match
  • Budget for professional development
  • Company provided Mac laptop

You'll be joining a talented and fun team, working together to build something great!

Total Compensation: $115,000 - $200,000

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