Head of Product Led Growth

FormAssembly is growing fast and we are excited to add a Product Led Growth position to help understand and scale our platform to capitalize on engagement revenue for the next aggressive phase of our growth. This position is a key part of the business and will sit in the Product Organization under the CPO.

What will your contribution be?

• Overall revenue responsibility for the Self Service portion of the business
• Focus on identifying and owning key growth and conversion drivers for self service
• Understand and document the platform’s end to end user journey and conduct research to analyze product usage and customer engagement behavior that leads to expansion and upsell opportunities
• Ability to run short term tests and refine marketing approaches using measurable outcomes with the goal of achieving improved Customer Lifetime Value from a bottom’s up approach (user led)
• Create a cohesive justifiable strategy and/or...