Head of Growth

Journey is the leading proactive mental health solution for modern companies. Our mission is to help all people live happier, healthier, less stressed lives. We are a rapidly growing tech startup, and we work with care and intention to create a high-performance company with the following in mind:

• Speed Wins. Make decisions, move quickly, and know that if things go wrong, it’s okay for you and the company. 
• Intuition, Then Data. We’re a data-driven company. We start with our instincts and then use data to validate our decisions and improve.
• Miles, Not Inches. Thinking small is a self-fulfilling prophecy. Favor bold ideas over incremental changes.
• Customer-Obsession. We are obsessed with helping all people to live happier, healthier lives. We accomplish this by knowing our customers incredibly well and finding ways to make their lives better. 
• Truth Through Safety & Courage. A safe space allows all of us to feel secure and welcome, which creates the environment needed to act courageously, speak our truth, and see different perspectives. Doing so leads to the best decisions and the most successful company.
• Ownership & Accountability, Together. We embody a culture of extreme ownership, accountability, and teamwork. We count on every team member to take responsibility for their work, embrace a proactive mindset to overcome challenges and work together to achieve our collective success.

About the Role:

As the Head of Growth, you’ll report directly to the CEO and be responsible for up-leveling our marketing and sales efforts, developing a robust pipeline, driving sales-qualified leads, and increasing revenue. You’ll oversee both demand generation and sales development functions, ensuring full alignment across the funnel.

This is a senior, strategic leadership position that requires you to partner with cross-functional leaders and also roll up your sleeves within your team as a player-coach. You will be responsible for building integrated, highly targeted campaigns and programs that have a significant impact on Journey’s long-term growth.

This role requires a strong understanding of B2B marketing and leveraging both online and offline channels to drive business. We are looking for a creative problem solver who wants to make an impact and be a key player in our mission to help all people live happier, healthier, less stressed lives. 

In this job, you will:

• Translate Journey’s company objectives into a comprehensive demand-generation strategy with corresponding KPIs that engage, nurture, and convert prospects.
• Oversee sales development, ensuring that outreach and lead qualification efforts align with demand generation strategies.
• Collaborate closely with marketing and sales teams to refine messaging, processes, and qualification efforts to ensure alignment with broader marketing initiatives.
• Lead the development and execution of campaigns that convey a cohesive narrative through both online channels (e.g., content marketing, webinars, emails, paid search/social, SEO) and offline channels (e.g., trade shows, conferences, event promotion, direct mail); represent Journey at industry events.
• Partner with cross-functional teams to build customer personas, generate new business, and accelerate the sales cycle.
• Develop shared KPIs and reporting structures across both marketing and sales development functions to ensure alignment between teams.
• Conduct quarterly demand gen planning to meet business goals, and lead retrospectives to evaluate campaign effectiveness.
• Use a data-driven approach across all campaigns and channels to evaluate the effectiveness of tactics and better understand marketing attribution; develop dashboards and reporting to inform strategy and decision-making.
• Manage the demand generation budget to ensure growth while maintaining a positive ROI.
• Support sales enablement efforts, ensuring teams are equipped with the necessary content, tools, and training.
• Stay current on new approaches, industry trends, market dynamics, competitor activities, and tools, and adjust accordingly.

Requirements

• 8+ years of marketing experience that includes enterprise digital marketing 

• Early-stage (<25 employees) startup experience is a must
• 3+years of experience working in digital health is desirable 
• Experience managing both demand generation and sales development functions, with a focus on lead-to-customer conversion.
• Demonstrable experience establishing and leading marketing strategy in a dynamic, fast-paced, early-stage start-up environment 
• Excellent quantitative marketing skills with a successful track record of using data and analytics to improve conversion through the funnel by experimenting, and then scaling 
• Outstanding communication and presentation skills; exceptional customer service and people skills
• Experience with relevant technologies (e.g., Salesforce, DemandBase, LinkedIn, HubSpot, Mixpanel) 
• Strong experience in paid social and SEO 
• Committed to leading with humility, curiosity, and transparency, with a willingness to roll up your sleeves and dig into the work 
• Able to operate in a player-coach role when needed to help problem-solve and develop talent

Benefits

• Culture Focused. We prioritize building a high-performance culture of top talent. At Journey, you’ll work with a team of smart, motivated and happy people who like to have fun. 
• Remote First. We are a remote company. Where you live is where we are located. 
• Stock Options. We encourage an ownership mindset by giving full-time employees the opportunity to share in the success of Journey. 
• Medical, Dental & Vision Insurance. Journey contributes approximately 80% of the medical insurance premium for the employee and their family, provided through Aetna. 
• Unlimited PTO. We trust you to do what is necessary to get your job done while maintaining a healthy work/life harmony. We offer unlimited time off and encourage you to take it. 
• Parental Leave. 10 weeks of fully paid parental leave for birthing, non-birthing, and adoptive parents is available after one year of employment. 
• Fertility & Family Planning.  In partnership with KindBody, Journey employees receive a discounted suite of services covering preconception to postpartum, as well as support for surrogacy, donor services, and adoption. Journey also offers paid leave for pregnancy loss as well as travel reimbursement for safe and legal abortion access.
• Wisdom Money. Team members receive $1,000 per year to spend on personal development activities, such as meditation classes and retreats, as they see fit.
• Productivity Stipend. Team members receive $1,000 to spend on co-working spaces, a new desk chair, or whatever they need to make their work environment more comfortable.
• Learning and Development. Journey is invested in your continuous growth. Each year, team members are eligible for up to $500 to spend on professional development opportunities of their choosing.
• Journey’s Proactive Mental Health Program. Of course, team members and their loved ones have access to Journey Proactive EAP, our proactive mental health solution to stay happy, healthy, and mentally and emotionally fit.
• Compensation. The salary range is $175,000/year to $200,000/year. Exact compensation may vary based on skills, experience, and location. Additional compensation includes bonus & equity.

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Equal Opportunity Employer

At Journey, we aim to foster a workplace free from discrimination. We believe that diversity of experience, perspectives, and backgrounds leads to a better environment for our people and a better product for our clients.  Journey is an equal opportunity employer and encourages all applicants from every background and life experience to apply.