Director of Growth

Who Are We:

Alpha Lion stands at the forefront of sports nutrition, not just as a company but as a movement towards embracing the "Superhuman" ethos, championing the relentless pursuit of personal excellence.

With a track record of explosive growth, including a 100% YOY increase for six consecutive years and recognition as one of America’s fastest-growing companies, we stand as a testament to what it means to push beyond limits.

Our mission is clear: to unlock the limitless potential within every individual. We believe in the power of relentless self-improvement, resilience, and the courage to continuously seek a better version of ourselves. Through our best-in-class products, we don't just fuel the body; we inspire the spirit of personal excellence.

Join us in embracing the adventure of becoming superhuman, where every product we craft is a step towards surpassing the ordinary and exploring the extraordinary potential within us all.

The Opportunity: 

We are seeking a visionary Director of Growth to spearhead the acceleration of the brand’s growth through strategic optimization and expansion of customer acquisition and retention channels. This role requires a deep expertise in performance marketing, with a particular focus on maximizing the efficacy of paid media channels like Meta, this role is dedicated to innovating and refining media buying strategies, creative campaigns, and conversion rate optimizations.

Through a data-driven approach, the Director of Growth will lead the identification and mitigation of growth bottlenecks, foster cross-functional collaboration to ensure cohesive growth strategies and build a high-performing team aligned with the company’s growth aspirations.

If you are passionate about driving growth, adept at navigating the digital marketing landscape, and capable of leading teams toward achieving lofty goals, we invite you to apply for the role of Director of Growth.

Responsibilities: 

• Oversee the DTC channel's budget, focusing on effective allocation, especially toward paid media. Implement and manage a forecasting system to guide strategic financial decisions.
• Refine paid media efforts with an emphasis on Meta, through continuous strategic oversight, performance analysis, and creative optimization.
• Lead efforts to enhance conversion rates and key performance indicators, utilizing A/B testing and UX/UI best practices to improve customer experience and revenue.
• Strategically expand and refine Hero Acquisition Funnels to boost revenue, focusing on testing, scaling, and cross-functional collaboration for successful launches.
• Explore and integrate new marketing channels to diversify acquisition sources, employing innovative testing to align with audience needs and maximize growth potential.
• Cultivate a high-performing growth team, prioritizing recruitment, role adaptation, and professional development to align with company goals and culture.
• Craft and continuously refine a comprehensive customer retention strategy to maximize repeat sales and enhance lifetime value. 
• Oversee the development and implementation of a comprehensive influencer marketing strategy that supports content, brand awareness, engagement, and sales goals.
• Champion a data-driven culture, overseeing the collection and analysis of marketing data to inform strategies and optimize performance across campaigns.

Requirements

Traits 

• You're intellectually curious, open to new experiences, and thrive on bringing innovative solutions to complex problems.
• You’re detail-oriented and disciplined, and you possess a strong sense of duty, demonstrating reliability and thoroughness in all aspects of your work.
• You have a balance of assertiveness and agreeableness, to navigate team dynamics with empathy, fostering an environment of mutual respect and cooperation.
• You showcase an exceptional ability to remain composed and steadfast under pressure, navigating through the uncertainties of aggressive growth targets and dynamic markets with resilience. 
• You're adept at overcoming challenges and setbacks, persistently pushing forward to meet and surpass your objectives.
• You demonstrate exceptional problem-solving skills, with a knack for thinking outside the box and making the most of limited resources. You’re not afraid to take calculated risks and pivot quickly to seize growth opportunities.

Skills & Competencies

• 5+ years of performance or growth marketing experience, managing ad spend greater than $50,000 per day on Meta. 
• The Ideal candidate will possess a strong background in finance or economics, providing them with the analytical skills necessary to understand market dynamics, forecast trends, and manage budgets effectively. 
• Ability to develop comprehensive marketing strategies aligned with the company's goals and objectives. 
• Utilizes a robust analytical framework for evaluating data, turning insights into actionable strategies that drive measurable outcomes.
• Excellent communication skills to effectively collaborate with internal stakeholders and external partners. You should be able to articulate ideas clearly, build strong relationships, and align cross-functional teams to achieve marketing objectives.
• Demonstrates a proven track record in building, mentoring, and leading high-performing teams toward achieving collective and individual goals.
• Experience and knowledge of e-commerce platforms, particularly Shopify, along with a deep understanding of the e-commerce landscape. You should be familiar with online retail trends, customer behavior, and industry best practices to drive growth and optimize the customer journey in an e-commerce environment.
• Possesses a deep understanding of direct response marketing principles and the intricacies of crafting high-converting creatives for scaling paid media channels, specifically Meta. 
• Shows a strong capacity for adapting strategies and tactics quickly in response to changing market conditions, new opportunities, and feedback.

Benefits

Monthly Product Testing budget / 120 hours PTO per year / PTO on your birthday & PTO Quality life event

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!) 

www.alphalion.com 

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.