Director of Marketing

About Us:

Cramer is a brand experience and content marketing agency that blends strategy, creative, and production to engage audiences and drive business growth. Our Studio model and interdisciplinary team fuel a unique ability to build impactful, forward-thinking experiences for B2B, fortune 1000 companies.

We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with cutting-edge brand experience and content marketing solutions. We have a focus in the B2B marketing space. Our three brands service distinct audiences within this marketing space.

About the Role:

The Director of Marketing reports directly to the CEO and is responsible for developing and leading the demand generation strategy to drive pipeline growth, customer acquisition, and revenue. This role will lead a centralized demand effort, collaborating closely with new business and strategy teams to ensure a scalable, cohesive, and data-driven approach to demand generation. The ideal candidate would have experience in Agency & B2B marketing, strong leadership abilities, and a deep understanding of agency services, with a focus on integrated campaigns that fuel demand and pipeline growth.

This role requires 4 days/week in the office in Norwood, MA.

Responsibilities:

Strategy Development & Leadership:

• Own the demand generation strategy, setting goals and KPIs to drive revenue growth and pipeline acceleration.
• Develop high-impact, data-driven demand generation campaigns that resonate with our target audiences across different verticals.
• Collaborate with other sales and marketing teams to create compelling messaging and offers that drive customer engagement and conversions.

Team Leadership:

• Provide strategic direction and day-to-day oversight of the marketing team

Campaign Execution & Optimization:

• Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication.
• Ensure campaigns are designed to engage prospects throughout the buyer’s journey, from awareness to conversion.
• Monitor campaign performance and optimize continuously for maximum ROI, utilizing marketing automation tools like Hubspot and data-driven insights.

Analytics & Reporting:

• Lead data-driven decision-making, tracking key metrics
• Collaborate with the other marketing team members and sales operations to ensure robust data analytics and reporting mechanisms are in place.
• Provide regular updates and reports to executive leadership on the impact of demand generation efforts.

Requirements

• Minimum of 7 years of experience in demand generation or growth marketing with at least 3-5 years in a managerial or leadership role
• Proven track record of driving pipeline growth and revenue, through multi-channel demand gen campaigns in a B2B environment; Familiarity with account-based marketing (ABM) strategies.
• Strong knowledge of marketing automation platforms like Hubspot and analytics tools.
• Demonstrated experience in collaborating with sales teams and aligning marketing strategies with sales objectives.
• Analytical mindset with strong data-driven decision-making skills.
• Outstanding communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams and senior leadership; experience marketing to media and C-level audiences is ideal.
• Excellent writer, editor and overall communication skills

Benefits

• Medical, Dental & Vision Insurance
• Health Savings Account, including employer contribution
• Retirement Plan (401K) with company match
• Profit Share Bonus Plan
• Life Insurance
• Paid Time Off
• Family Leave
• Short Term & Long-Term Disability
• Tuition Reimbursement
• Wellness Resources, including discounted membership to Lifetime Fitness
• Generous onsite café
• Paid holidays