Product Marketing Manager

To enhance the company's market standing and financial growth by converting deep insights of the Achievement and Ability Assessment markets into influential product marketing strategies that resonate with the K-12 education sector, driving adoption, engagement, and customer success.  

 In this role you will get to: 

• Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities.
• Embed customer and market insights into product roadmap and marketing strategies.  
• Craft and regularly update compelling messaging and positioning strategies in line with market demands.  
• Develop concise, simple product differentiation persona <> pain point <> positioning matrices.
• Develop new or refine existing competitive battle cards, pitch decks, and other sales enablement materials 
• Develop or update case studies, testimonials, and key collateral to align with new messaging and positioning.
• In partnership with campaign marketing, ensure that customers are receiving regular information about best practices and ways of deepening usage of products. 
• Regularly collaborate with campaign marketing to develop and execute high quality campaigns aimed at target personas that meet lead generation and revenue goals.
• Work with product managers to develop go-to-market strategies for new product launches and feature launches. 
• Monitor benchmarks for market penetration and adapt messaging and positioning if necessary. 

Disclaimer 
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary. 

Requirements

• Bachelor’s Degree or equivalent experience 
• 3+ years’ experience in product marketing, at least 1+ year of that experience within the K-12 Education market 
• Experience with Assessments strongly preferred 
• Proven synthesis of market research into cross-team actionable insights  
• Experience coordinating and communicating between multiple stakeholders at varying levels of an organization 
• Exceptional writing skills, including attention to details of grammar, punctuation, phrasing, and structure 

Physical Requirements for this position 

• Remote 
• Up to 10%-20% travel for off-site team meetings, key conferences, and customer visits
• May require stationary positions (sitting or standing) for extended periods. 

Benefits

• Medical, Dental, and Vision plans  
• Company paid basic life and AD&D insurance  
• Company paid short-term and long-term disability  
• Supplemental life insurance options  
• Company paid Employee Assistance Program (EAP)  
• Retirement plan with discretionary company matching  
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options  
• Premium subscription to Calm for employee and dependents 
• Company paid time off (PTO)  
• 13 named holidays, 2 floating holidays, and 4 early-release half days 
• Flexible work arrangements  
• Work-from-home expense reimbursement  
• Tuition Reimbursement Program  
• Company orientation and 30/60/90 Day Onboarding 

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.  

Why Join Our Team?  
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you. 

Riverside Insights is an Equal-opportunity Employer: 
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Our Commitment to Diversity & Inclusion: 
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated. 

 Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.