Product Marketing Manager in Illinois

To enhance the company's market standing and financial growth by converting deep insights of the Achievement and Ability Assessment markets into influential product marketing strategies that resonate with the K-12 education sector, driving adoption, engagement, and customer success.  

 In this role you will get to: 

• Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities.
• Embed customer and market insights into product roadmap and marketing strategies.  
• Craft and regularly update compelling messaging and positioning strategies in line with market demands.  
• Develop concise, simple product differentiation persona <> pain point <> positioning matrices.
• Develop new or refine existing competitive battle cards, pitch decks, and other sales enablement materials 
• Develop or update case studies, testimonials,...