Product Marketing Manager in Illinois

Product Marketing Manager

ABOUT US
PatientIQ is a fast-growing health tech company headquartered in Chicago, dedicated to improving patient outcomes through innovative software solutions. Backed by top-tier West Coast venture capital, major hospital investors, and others, PatientIQ is committed to driving advancements in healthcare through technology and collaboration.

ABOUT THE ROLE

The Product Marketing Manager will be a critical link between marketing, sales, product, and customer success teams. They will be a pivotal contributor to the PatientIQ brand and product messaging, helping to develop the voice of PatientIQ continually. The right candidate will be a highly professional, highly analytical, highly driven self-starter excited about B2B marketing, with a background in marketing, product management, communications, sales enablement, customer/account management, and content...

To enhance the company's market standing and financial growth by converting deep insights of the Achievement and Ability Assessment markets into influential product marketing strategies that resonate with the K-12 education sector, driving adoption, engagement, and customer success.  

 In this role you will get to: 

• Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities.
• Embed customer and market insights into product roadmap and marketing strategies.  
• Craft and regularly update compelling messaging and positioning strategies in line with market demands.  
• Develop concise, simple product differentiation persona <> pain point <> positioning matrices.
• Develop new or refine existing competitive battle cards, pitch decks, and other sales enablement materials 
• Develop or update case studies, testimonials,...

About Purple Carrot

Purple Carrot started with just a seed of an idea in 2014. Our vision is a world where plant-based eating is at the core of living well. Every day, on this mission, we’re breaking boundaries with plant-based eating. We value learning from customers, an ownership mindset, integrity, winning together, and being bold. We need your expertise on our team to make things happen!

Purple Carrot’s irresistible, globally-inspired meal-kit recipes and prepared meals using fresh ingredients. We are a team of collaborative individuals who drive for results, strive for doing better, make good choices quickly, and embrace a growth mindset to win or learn. Here’s what you’re up for:

We’re looking for a Senior Manager, Product Marketing to join our team. In this role, you will be responsible for leading the development and execution of our product marketing roadmap aimed at growing our key lines of business while identifying areas...