Business Development Representative (BDR)

The company Established in 2004, Tomax is a recognized leader in providing innovative digital solutions designed specifically for the higher education sector. With a core focus on transforming the management of exams and assessments, Tomax delivers comprehensive, end-to-end solutions for every phase of the assessment lifecycle.

The advanced software solutions offered by Tomax allow universities and colleges to streamline and enhance the entire process, encompassing preparation, administration, grading, review, control, and security. By utilizing cutting-edge technology, institutions are equipped to manage exams and assessments with precision, ensuring the highest standards of accuracy, integrity, and reliability.

As a Business Development Representative (BDR) specializing in the education market, you will play a pivotal role in driving growth and expanding our market presence. You will be responsible for generating and qualifying leads, establishing meaningful connections with key decision-makers within educational institutions, and laying the groundwork for successful sales engagements.

Responsibilities:

• Lead Generation: Actively identify and engage potential opportunities within the education sector through multiple channels, including cold calling, email outreach, social media, and participation in networking events.
• Qualification: Conduct thorough research to understand the needs, pain points, and purchasing behaviors of prospective clients. Qualify leads based on predefined criteria to ensure alignment with our solutions.
• Relationship Building: Build and nurture relationships with key stakeholders including administrators, IT professionals, and educators. Understand their challenges and objectives to effectively position our products and services as solutions.
• Solution Presentation: Articulate the value proposition of our software solutions to prospects through compelling presentations and demonstrations. Tailor messaging to address specific pain points and showcase how our offerings can address their needs.
• Pipeline Management: Manage and maintain accurate records of all interactions with leads and prospects using CRM software. Continuously update and prioritize leads to ensure a steady flow of opportunities for the sales team.
• Collaboration: Work closely with the sales and marketing teams to develop targeted outreach campaigns, refine messaging, and optimize lead generation strategies. Provide valuable insights and feedback to enhance the effectiveness of our sales efforts.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Education, or related field.
• Proven track record of success in lead generation, sales, or business development role, preferably within the education or software industry.
• Excellent communication skills with the ability to effectively engage and influence stakeholders at all levels.
• Strong problem-solving abilities and strategic thinking skills.
• Results-driven mindset with a passion for exceeding targets and driving business growth.
• Ability to thrive in a fast-paced, dynamic environment and adapt to evolving priorities.
• Familiarity with CRM software.
• Knowledge of the education sector, including key trends, challenges, and regulatory requirements, is a plus.