DTC Paid Search Manager

Description:

We are in search of an advanced Paid Search Specialist with extensive experience in managing Google Ads across various channels. This role demands a professional adept in navigating high-budget, multifaceted advertising campaigns. The ideal candidate will possess a comprehensive background in Search Console, Search campaigns, Performance Max, Shopping ads, Display networks, and YouTube advertising.

Responsibilities:

• Strategically plan, execute, and optimize our Google Ads across Search, YouTube, Shopping, Performance Max, and Display networks to meet critical performance metrics.
• Utilize Search Console insights to enhance ad performance and search engine visibility.
• Manage significant advertising budgets, ensuring maximum ROI and monthly performance targets are met.
• Collaborate with marketing teams to ensure a cohesive advertising strategy across all platforms and initiatives.
• Produce detailed reports on campaign performance, providing actionable insights and recommendations to senior management.
• Keep abreast of the latest PPC and SEM trends, technologies, and practices to continually improve our campaigns.
• Find opportunities for all SKUs to maximize visibility and sales across the entire catalog.
• Managing and optimize our product feed to maximize sales and visibility.

Requirements

Requirements:

• Minimum 8 years of experience in Paid Search marketing, with a strong emphasis on Google Ads management.
• Proven track record managing paid ad campaigns for brands with annual revenues over $100 million.
• Experience handling Google Ads accounts with monthly budgets over $1 million.
• Expertise in Google Search Console, YouTube, Google Search, Performance Max, Google Shopping, and Google Display Network.
• Analytical prowess with a solid understanding of key performance metrics and KPIs.
• Superior communication skills, capable of crafting and presenting clear, concise reports.
• Google Ads certification highly preferred.

Benefits

What We Offer:

• Opportunity to be strategic and tactical with all of our social advertising.
• Competitive salary and benefits.
• A creative and collaborative environment where your ideas and strategies are valued and implemented.
• Be a part of one of the fastest growing DTC brands with high budget to acquire customers.

We are eager to onboard a Paid Search Specialist who is resourceful, detail-oriented, and driven to achieve excellent results. If you are passionate about digital advertising and have the necessary skills and experience, we encourage you to apply.