DTC Paid Search Manager

Description:

We are in search of an advanced Paid Search Specialist with extensive experience in managing Google Ads across various channels. This role demands a professional adept in navigating high-budget, multifaceted advertising campaigns. The ideal candidate will possess a comprehensive background in Search Console, Search campaigns, Performance Max, Shopping ads, Display networks, and YouTube advertising.

Responsibilities:

• Strategically plan, execute, and optimize our Google Ads across Search, YouTube, Shopping, Performance Max, and Display networks to meet critical performance metrics.
• Utilize Search Console insights to enhance ad performance and search engine visibility.
• Manage significant advertising budgets, ensuring maximum ROI and monthly performance targets are met.
• Collaborate with marketing teams to ensure a cohesive advertising strategy across all platforms and initiatives.
...