Senior Growth Product Manager - PLG & Cloud Marketplace
Wowza Media Systems
N/A
We are looking for a Senior Growth Product Manager to lead our Product-Led Growth (PLG) and cloud marketplace initiatives. This role is ideal for a strategic thinker with a strong analytical background, proven experience in driving growth, and the ability to manage and optimize the entire PLG funnel. The Senior Growth Product Manager will own the vision, strategy, and execution of PLG motions and cloud marketplace strategies, ensuring alignment with organizational goals and revenue targets.
Key Responsibilities:
Product-Led Growth (PLG):
· Define and implement a comprehensive PLG strategy, focusing on driving user acquisition, engagement, and retention.
· Track, analyze, and optimize the entire PLG funnel: top-of-funnel (awareness and acquisition), middle-of-funnel (activation and engagement), and bottom-of-funnel (conversion and retention).
· Develop and refine self-serve models, free trials, and freemium...