Product Marketing Manager
Publishers Clearing House
New York, new york
YOU ARE:
An exceptional Product Marketing leader with a strong understanding of the 1P data/solutions landscape. You can manage and run a quick, nimble process to bring clear and consistent messaging to market. You are well adept at conceptualizing B2B GTM positioning and creating effective, high-impact collateral.
ROLE RESPONSIBILITY SNAPSHOT:
- Collaborate with key stakeholders to develop product positioning and messaging that articulates our value proposition and product narrative
- Understand what aspects of the product messaging and positioning are effective “in the field”, and use this feedback to inform priorities and build marketing materials
- Drive the development of compelling written and visual content, including customer facing decks and sales collateral
- Develop content for internal and external use including GTM materials, case studies, blog posts, FAQs,...