Director of Marketing
Ithaca Hummus
Rochester, new york
Title: Director of Marketing – Ithaca Hummus
Location: Rochester, NY
Company Overview: We are a founder led Consumer Packaged Goods (CPG) brand dedicated to disrupting the category with innovative products that enhance consumers' lives. Our mission is to make eating well easy, with minimal ingredients and maximum taste. We challenge the status quo, inspire healthy living, and cultivate meaningful connections with our community. We're seeking a passionate and creative Director of Marketing to lead our brand's growth.
Role Overview: As the Director of Marketing, you will be responsible for developing and executing a comprehensive marketing strategy to drive sales growth by generating product trial, brand awareness, and consumer retention. You'll work closely with cross-functional teams to align marketing initiatives with business objectives and ensure consistency in messaging and...