Brand Marketing Manager
CALPAK
Gardena, california
The Brand Marketing Manager reports directly to the Senior Director of Brand Marketing in implementing and reporting on the holistic brand marketing strategy with a focus on influencers, PR, partnerships and activations and organic social media. This includes overseeing coordinators and supporting agency partners as the project management and measurement point person for influencer relations (partnerships, paid content, gifting), coordinating partnerships (social, brand collaborations) and upholding the organic social media content calendar and channels strategy.
This role works closely with the Sr. Director of Brand in all areas on a cross functional planning and creative capacity in the development, plans and execution of various objectives for CALPAK brand building initiatives. This includes an expertise in understanding audiences, communication and relationship building, a passion for storytelling and creativity and having a pulse on trends and culture to...