Global Brand Manager

Goliath, an international manufacturer and distributor of toys and games, is seeking a Global Brand Manager to join our team. Operating in 15 countries and reaching over 100 countries worldwide, we are dedicated to bringing fun to every household through our innovative and high-quality products.

Goliath made a major shift in the company's direction from primarily a game company to a significant player in the broader toy industry. The company has also established a new office in El Segundo, California, to support this growth and transformation. As a key member of our toys brand team, you will play a crucial role in the launch of our new, expansive toy brands.

Job Responsibilities:

Global Brand & Product Development:

• Support the Global Sr Brand Manager in brand development, sell-in, and consumer marketing for Goliath’s global toy brands.
• Conduct regular category & competitive research at key retailers to ensure strong brand positioning.
• Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information.
• Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication.
• Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process.

Consumer Marketing:

• Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands.
• Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full.
• Brief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.
• Ensure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy .
• Provide a weekly POS summary for the marketing team to review sell-through performance.

Requirements

• Minimum 2 years of experience in toy brand management, both from a product development & consumer marketing perspective.
• Must be comfortable presenting with confidence to external partners, including retail buyers.
• Attention to detail & ability to stay organized.
• Ability to read, analyze & utilize POS & NPD.