Director, Marketing and Communications

The Kestra team has over 400 years of experience in the external and internal cardiac medical device markets. The company was founded in 2014 by industry leaders inspired by the opportunity to unite modern wearable technologies with proven device therapies. Kestra’s solutions combine high quality and technical performance with a wearable design that provides the greatest regard for patient comfort and dignity. Innovating versatile new ways to deliver care, Kestra is helping patients and their care teams harmoniously monitor, manage, and protect life.

This position is accountable for the development, integration and implementation of a broad range of communication strategies, to both internal employees and external customers, that drive revenue, promote growth and create brand loyalty. This individual aligns to company-wide initiatives and collaborates with cross-functional teams across the organization to develop and execute, innovative content, programs and events.

Requirements

ESSENTIAL DUTIES:

• Manage and expand professional and consistent branding for corporate marketing communications and ensure brand standards are enforced and optimized across all Kestra entities
• Develop a collection of powerful patient, provider and payor stories to inspire belief, create awareness, drive loyalty and advocacy, recognize innovation and compel a change in the standard of care
• Work collaboratively with the people operations team on strategic and innovative culture, recruiting and retention initiatives that highlight the uniqueness of Kestra and drive engagement, empowerment and performance
• Drive national and targeted brand awareness, generate actionable leads and collaborate with the commercial sales organization to nurture leads into customers
• Identify and execute our participation, content and promotional strategy for trade shows and conferences, ensuring that the right audiences are engaged, while optimizing the impact and spend
• Develop and support internal communications and external speaking engagements, including meeting presentations, multi-media and talk tracks
• Work collaboratively with the executive team on key investor and board presentations
• Establish and implement the overall digital and social media strategy including the website, advertising and intranet
• Review and collaborate on all marketing collateral to align with strategic messaging and brand standards
• Write copy for marketing materials, reports, advertisements, press releases and other related materials. Manage external agencies as needed
• Collaborate cross-functionally with Clinical Marketing, Product Marketing, Sales, R&D, Regulatory, Executive Team, Legal and Human Resources
• Adhere to Pledge of Confidentiality:
• Information regarding a patient of this company shall not be released to any source outside of this company without the signed permission of the patient. Furthermore, information will only be released internally on a need-to-know basis. All Team Members will not discuss patient cases outside the office or with anyone not employed by this company unless they are directly involved with the patient’s case.

COMPETENCIES:

• Passion: Contagious excitement about the company – sense of urgency. Commitment to continuous improvement
• Integrity: Commitment, accountability, and dedication to the highest ethical standards
• Collaboration/Teamwork: Inclusion of Team Member regardless of geography, position, and product or service
• Action/Results: High energy, decisive planning, timely execution
• Innovation: Generation of new ideas from original thinking
• Customer Focus: Exceed customer expectations, quality of products, services, and experience always present of mind
• Emotional Intelligence: Recognizes, understands, manages one’s own emotions and is able to influence others. A critical skill for pressure situations
• Ability to be a self-starter, seek new and better methods, and work with minimum supervision
• Demonstrates deep expertise in high-level quality systems best practices
• Ability to collaborate within a Team environment and across functions
• Capability to discern relevant facts and in turn, effectively resolve issues by making good decisions (compliance, quality, integrity, ethics, and critical thinking ability)
• Ability to be flexible in a fast-paced goal-oriented environment
• Demonstrates the understanding of deadlines and time limits, ability to accomplish goals, and the desire to win

QUALIFICATIONS:

Education/Experience Required:

• Bachelor's degree in Marketing, Communications, Business or related field
• Minimum 7 years direct experience in marketing and communications of medical devices and/or pharmaceuticals, or other highly regulated industry
• Superior communication skills, verbal and written
• Exceptional presentation skills

Preferred:

• Master's degree in business
• Sales experience
• Experience in marketing strategy, planning, and branding in domestic and international markets
• Experience in start-up or high-growth companies

WORK ENVIRONMENT:

• Indoor open office environment
• Minimal noise volume typical to an office environment
• Extended hours when needed
• Drug-free

PHYSICAL DEMANDS

• Frequent repetitive motions that may include wrists, hands and/or fingers, such as keyboard and mouse usage
• Frequent stationary position, often standing or sitting for prolonged periods of time
• Frequent computer use
• Frequent phone and other business machine use
• Occasional lifting required, up to 20 pounds

TRAVEL:

• Occasional travel, domestic and international, may be required, less than 15-25%

OTHER DUTIES:

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the Team Member. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.

Benefits

Kestra offers a very competitive benefit package including Medical, Dental, 401K with Match, etc.

Pay equity is an important part of Kestra’s Culture. Our compensation ranges are guided by national and local salary surveys and take into consideration experience level and internal equity. Each role is benchmarked based on the job description provided. If your qualifications and/or experience level are outside of the posted position, we encourage you to apply as we are growing fast and roles that are coming soon may not be posted.

Salary: $171,000-$213,000.

Kestra Medical Technologies is an equal opportunity employer. Kestra Medical Technologies does not discriminate on the basis of race, color, religion, national origin, veteran status, disability, age, sexual orientation, gender identity and/or expression, marital status, or any other characteristic protected by law.

We are unable to sponsor or take over sponsorship of employment visas at this time. Applicants must be eligible to work for any employer in the U.S.

Kestra manufactures and provides life-saving products regulated by the Federal Food and Drug Administration and under contract with Medicare.  Kestra maintains a drug free workplace and testing is a condition of employment.