VP of Marketing

About Infinite Reality:

Infinite Reality, Inc. provides world-class tools and services that enable creators and companies to develop fully realized immersive experiences. These experiences foster creativity, personal connections, and limitless value for brands looking to shape the future of audience engagement and commercial opportunity. Our vision for an open Metaverse makes each brand, creator, and citizen the master of their digital experiences, their data, and how they distribute content, commercialize their creations, and build communities.

Role Overview: 

We seek a VP of Marketing for Infinite Reality Engine, our B2B WebXR business unit.  The VP of Marketing for Infinite Reality Engine will be a key executive on the team, reporting to the CMO, and leading important marketing functions for our SaaS business. This is a remote position with some travel required.

What You’ll Do: 

• Develop, execute and track integrated marketing programs that support the acquisition of new customers and drive revenue
• Develop and execute our ABM strategy, including creation of programs that generate, nurture and and convert leads
• Partner with Product to develop deep understanding of our roadmap, product features, and how they will provide value to our customers and end users
• Develop our product positioning and weave it consistently across the various touch points of our brand ecosystem
• Engage in research to effectively price and position our products and services in market
• Own the go-to-market plan and collaborate with cross functional stakeholders, especially in product and finance, to  successfully launch campaigns on time and on budget
• Develop creative and cost-effective marketing programs including advertising campaigns, promotions, conference activations and more 
• Partner with press and Enterprise Sales teams to drive awareness and demand via PR, conferences and other initiatives 
• Own the Infinite Reality Engine global marketing calendar and work cross functionally to integrate key events into other corporate and portfolio company calendar initiatives
• Understand our customer(s) and advocate for them by being the voice of the customer  
• Partner with the leadership team on strategies to maximize ARR and drive retention of our customers
• Partner with brand creative to develop and express our brand identity
• Create and execute our content marketing strategy, including identifying tactics for content distribution
• Develop strategies to engage influencers (creators, developers, analysts, entrepreneurs) to talk about / evangelize our brand and products
• Achieve targeted results and ensure timely and effective execution of marketing tactics and programs, while owning important KPIs including website traffic, leads, and sales
• Leveraging data, develop analysis to track and report on performance of the initiatives you lead and identify opportunities for improvement
• Hire, coach, and retain top talent

Requirements

What You’ll Bring: 

• 10+ years of marketing experience, with a minimum of 5 years in a leadership position
• Minimum of 2 years in the SaaS market strongly preferred. 
• BS/BA degree or equivalent (MBA a plus).
• Strong written, verbal and analytical skills
• Experience launching new software products in the market
• Experience in Web3, WebXR/ Metaverse, and/or AI a plus
• Track record of hitting sales targets and other defining metrics/ goals
• Proven leadership experience in a fast-paced company; bias for action 
• Creative, innovative thinker who excels at the art and science of technical marketing
• Ability to be nimble, agile and pivot based on critical thinking and learnings
• Proven leader with high EQ who can inspire and motivate

Benefits

We are committed to taking care of our people!

Benefits: 

• Paid Time-Off: We offer flexible vacation time, 10 company holidays + we shut down Christmas to New Years
• Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available
• Wellness: Access to Teladoc and an EAP
• Parental Leave: Paid leave
• Retirement Savings: Contribute pretax earnings to our 401(k) Plan

Our Culture:

• Passion: Every team member cares about our company, our clients, and the work
• Collaboration: We believe in intentional communication using Slack, Zoom & Lattice
• Positivity: Optimism keeps us motivated and productive
• Adaptability: Embracing change is key to our success