Vice President of Product Marketing

At Euronet, we build tomorrow’s financial technology today to enhance our global community and connect the world through financial participation. Starting in Central Europe in 1994 and growing to a global real-time digital and cash payments network with millions of touchpoints today, Euronet now moves money in all the ways consumers and businesses depend upon. This includes money transfers, credit/debit processing, ATMs, point-of-sale services, branded payments, currency exchange and more. With products and services in more than 200 countries and territories provided through its own brand and branded business segments, Euronet and its financial technologies and networks make participation in the global economy easier, faster and more secure for everyone.

The Vice President of Product Marketing is a strategic leadership role responsible for driving the overall product marketing strategy, demand generation, positioning and go-to-market execution for the Ren payment platform, a modern end-to-end payments platform. The Vice President of Product Marketing will work closely with cross-functional teams, including Product Management, Sales, Solutions Consulting and Corporate to ensure the product is effectively positioned to meet market demands, achieve business objectives, and maximize revenue growth.

Key Responsibilities:

• Develop and execute the product marketing strategy to support overall business goals, including market analysis, competitive analysis, customer segmentation and customer insights.

• Partner with Sales and Product Management to drive demand generation activities, and to align marketing campaigns and sales strategies with product offerings and market opportunities.

• Create compelling product positioning, messaging, and value propositions that resonate with target customers and differentiate the company's products in the market.

• Oversee the development of all product-related marketing content, including sales enablement tools, product demos, and case studies.

• Collaborate with Product Management to define and execute go-to-market strategies for new product launches, ensuring successful market entry and adoption.

• Conduct ongoing market research and analysis to identify trends, opportunities and competitor activities, providing actionable insights to inform product development and marketing strategies.

• Establish key performance indicators (KPIs) to measure the success of product marketing initiatives and campaigns, reporting results to executive leadership.

• Lead and mentor a high-performing product marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

Requirements

• Bachelor’s degree in Business, or a related field; MBA or advanced degree preferred

• 10+ years of experience in product marketing, with at least 5 years in a leadership role

• Proven track record of successfully launching and marketing products in a B2B or B2C environment. Experience with payment products and solutions is preferred.

• Strong understanding of market research, customer segmentation, and competitive analysis

• Exceptional communication, presentation, and interpersonal skills

• Ability to lead and inspire a diverse team in a fast-paced, dynamic environment

• Experience working closely with Product Management, Sales, and other cross-functional teams

• Data-driven mindset with the ability to analyze performance metrics and make informed decisions

Benefits

• 401(k) Plan

• Health/Dental/Vision Insurance
• Employee Stock Purchase Plan
• Company-paid Life Insurance
• Company-paid disability insurance
• Tuition Reimbursement
• Paid Time Off
• Paid Volunteer Days
• Paid Holidays
• Casual Office Attire
• Plus many more employee perks & incentives!

We are an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, genetic information, protected veteran status, or any other characteristic protected by law.