Vice President, Industry and Product GTM

We are looking for an exceptional Vice President, Industry & Product GTM who will be responsible and tasked with overseeing the strategic direction and development of industry development and marketing initiatives. This role is vital to driving growth and customer engagement while maximizing the impact of the company's products and services in specific markets.

In addition, you will be responsible for setting the overall direction and vision for our industry and product marketing strategy and overseeing the execution of industry go-to-market programs and product marketing campaigns. The ideal candidate will have a strong track record of developing and executing successful go-to-market initiatives and excellent leadership and communication skills.

The essential functions include, but are not limited to the following:

• Leading a team to create a highly differentiated go-to-market strategy with key stakeholders to strengthen our leadership in the industrial analytics space across all products, sales segments, and target industries.
• Developing the messaging framework to support the current and future multi-product vision
• Defining target segments, personas, and value propositions based on a deep understanding of customer needs.
• Developing and implementing comprehensive industry marketing go-to-market plans focused on aligning the industry with business objectives and growth targets.
• Leading cross-functional teams to design and execute go-to-market plans for Seeq software products in industrial analytics and AI, and Industrial Enterprise Monitoring.
• Collaborating with product management, marketing, and revenue teams to drive an end-to-end GTM plan that exceeds revenue growth and customer acquisition targets.
• Leading the creation of an annual plan for industry/product marketing including specific industry needs. 
• Conducting market research and analysis to understand the unique needs, behaviors, and trends of industry verticals in the industrial analytics space. Ensuring insights are part of Seeq’s customer-informed product roadmap.
• Ensuring the team uses data-driven insights to inform Industry and product marketing strategies and decision-making.
• Developing compelling industry and product positioning and messaging tailored to resonate with customers and personas utilizing Industry-specific tailored messaging. 
• Creating differentiated value propositions and communication strategies for Seeq product offerings. 

• Conducting regular competitive analysis and market research to identify emerging trends, opportunities, and potential threats, informing strategic decision-making.

• Collaborating with the revenue team and field enablement to develop targeted enablement tools, materials, sales plays, and programs for Seeq customers' new logos and expansions. 
• Providing ongoing support to sales teams in positioning and selling.
• Leading the team to define and track key performance indicators (KPIs) to evaluate the effectiveness of industry and marketing initiatives.
• Continuously optimize strategies based on performance data and market feedback to drive growth and ROI.

Requirements

• Bachelor’s or master’s degree in marketing, business administration, or related field
• Minimum of 10 years of success in industry and/or product marketing or similar roles within the industrial analytics space or related industry.
• Minimum of 7 years of leadership experience in industry or product marketing.
• Deep understanding of Seeq customer behaviors, preferences, and market dynamics.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
• Excellent leadership and team management capabilities, with experience in leading cross-functional teams.
• Exceptional communication and presentation skills, with the ability to influence and collaborate with stakeholders at all levels.
• Demonstrated success in developing and executing effective industry-specific marketing campaigns.
• Proficiency in data analysis and market research techniques.
• Willingness to travel as needed to meet with clients and stakeholders.

Benefits

About Seeq

Seeq is a remote-first (only) company founded by serial entrepreneurs. Our executive team and board of directors have extensive experience with successful startup ventures in high-growth environments.

We are founded on the idea that companies need better solutions for quickly and easily getting business insight from their industrial process data. Our mission is to provide software and services that convert that data into meaningful information that the business can use to improve profitability.

We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine's Best Places to Work.

The Perks of Working at Seeq

• Competitive salary plus equity incentives
• $215,000-$225,000 USD base salary
• Benefits:
• 12-week paid Seeq family leave
• Unlimited PTO
• Internet and mobile phone reimbursements
• Medical benefits
• Group term life insurance
• Short-term and long-term disability insurance pre-tax benefits
• Voluntary vision and dental (ortho)
• Vacation bonus program
• Employee Assistance Program
• Generous home office allowance
• The best co-workers (we've analyzed the data, so we know it's true.)
• Pet-friendly workspace (your dog will be so happy to have you home)
• You love your job!

Seeq provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

You must be authorized to work in the country in which you reside. Seeq does not sponsor US F1 or H-1B work visas.