Senior Director of Outbound Marketing & Product Engagement

Join a fast-growing global leader in cybersecurity, trusted by some of the biggest names in the industry. Besides many enterprises and government agencies, nearly 30% of the world’s top MSSPs rely on our platform, and that number is growing every day as more companies recognize the value of next-generation security solutions. We're at the forefront of protecting organizations against sophisticated cyber threats using cutting-edge AI and automation technologies. Our culture is built on diversity, openness, and collaboration, fostering creativity and innovation that drives real impact in the market.

To accelerate our growth, we are seeking a talented Sr. Director/Head of Product Marketing of Sales with startup passion, a can-do attitude, and a desire to make an impact, while building a future for themselves and Stellar Cyber. If you are excited to be part of a very fast-growing team with lots of opportunities, Stellar Cyber is a great place to grow your career.

Position Overview:
We are looking for a highly motivated Senior Director of Outbound Marketing & Product Engagement to spearhead integrated campaigns and product-focused outreach initiatives that align with the Communications plan. This hybrid role is perfect for an individual with a strong product marketing foundation, combined with a talent for developing compelling, demand-generating campaigns and communications strategies that drive customer engagement and brand visibility. The ideal candidate will bring an innovative, results-oriented approach to expanding market reach, executing high-impact product messaging, and elevating the company’s brand presence across regions.

Key Responsibilities:

• Campaign Strategy & Execution: Lead the development and execution of multi-channel corporate communications and outbound campaigns that amplify company and product positioning, drive lead generation, and boost engagement across digital, social, and media platforms.
• Targeted Messaging & Product Promotion: Craft clear, targeted messaging and value propositions for each product, ensuring resonance with key customer segments and verticals through tailored campaign strategies.
• Sales Enablement & Marketing Collateral: Develop impactful sales enablement materials, including product sheets, case studies, and presentations, empowering the sales team with the tools needed to engage customers effectively.
• Content Creation & Brand Storytelling: Oversee content creation for outbound marketing and communications, including blogs, whitepapers, webinars, and video content, enhancing brand storytelling and thought leadership.
• Market & Customer Insights: Conduct market analysis to stay ahead of industry trends, understand customer needs, and inform outbound marketing strategies with actionable insights.
• Performance Metrics & Optimization: Define KPIs and analyze campaign performance data to refine tactics, optimize spend, and maximize ROI, continually enhancing the effectiveness of outbound marketing efforts.

Requirements

• Experience: 8+ years in outbound marketing, product marketing, or communications, in the cybersecurity market with a history of driving successful campaigns and demand-generation initiatives in a B2B technology setting.
• Creative & Analytical Skills: A data-driven mindset for tracking and interpreting metrics, paired with a creative vision for developing compelling campaigns that connect with target audiences.
• Leadership: Demonstrated experience leading cross-functional teams and fostering collaboration across departments, with outstanding written and verbal communication skills.
• Market Knowledge: Strong understanding of market analysis, competitive positioning, and demand generation, particularly within tech or cybersecurity industries.
• Tools Proficiency: Leads with GenAI tools to foster rapid content development and tuning. Work with creative agencies, website and internal growth marketing teams to drive and measure results. Operate in a closed loop with the broader team to establish needle-moving actions.
• Education: Bachelor’s Degree in Marketing, Communications, or a related field; MBA or advanced degree preferred.

Benefits

• Pre-IPO stock options
• Comprehensive medical, dental, and vision care
• 401(k), paid time off, life insurance
• Employee Assistance, Discount, Referral Programs
• Rewards and Recognition Program

If you're passionate about cybersecurity, driven to make an impact, and excited to grow your career, Stellar Cyber offers the perfect opportunity!