SR CRM Specialist -HubSpot Focus- Contractor

OnePlus is seeking a highly skilled CRM Specialist with expertise in HubSpot, along with a strong command of Marketing Cloud tools, API integration, and analytical prowess. The ideal candidate will play a pivotal role in enhancing our customer relationship management strategies, ensuring seamless integration across various platforms, including Google, Meta (Facebook), Twitter, TikTok, and email marketing databases. This role requires not only a deep understanding of CRM best practices and data management but also the ability to utilize analytical insights to optimize the CRM tool and database for maximum efficiency and effectiveness.

Responsibilities:

• HubSpot Management:

1. Serve as the primary point of contact for all HubSpot-related activities, including configuration, customization, and optimization.
2. Collaborate with cross-functional teams to develop and execute CRM strategies aligned with business goals.
3. Create and manage segmented lists, workflows, and automation processes within HubSpot.

• Marketing Cloud Expertise:

1. Demonstrate proficiency in various Marketing Cloud tools, using them to enhance customer engagement, personalization, and campaign effectiveness.
2. Develop and manage multi-channel marketing campaigns across platforms such as Google, Meta, Twitter, TikTok, and email marketing databases.
3. Utilize Marketing Cloud analytics to measure the performance of campaigns and provide actionable insights for continuous improvement.

• API Integration:

1. Design, develop, and implement API integrations between HubSpot and external platforms, such as Google, Meta, Twitter, TikTok, and email marketing databases.
2. Ensure data accuracy and synchronization between systems, enabling seamless data flow for targeted marketing efforts.
3. Troubleshoot and resolve any API integration related issues or discrepancies in a timely manner.

• Data Management:

1. Maintain and enhance the quality of customer data within the CRM system, ensuring accuracy, completeness, and consistency.
2. Implement data segmentation strategies to deliver tailored content and experiences to different customer segments.
3. Regularly clean and update the CRM database to optimize campaign targeting and reporting accuracy.

• Analytical Expertise:

1. Generate comprehensive reports on CRM performance, campaign effectiveness, and customer engagement using data-driven insights.
2. Analyze CRM data to identify trends, patterns, and opportunities for improvement, and provide actionable recommendations.
3. Collaborate with stakeholders to translate analytical findings into strategies for optimizing the CRM tool and database.

• Collaboration and Communication:

1. Work closely with the marketing, sales, and IT teams to align CRM strategies with overall business objectives.
2. Communicate effectively to gather requirements, provide updates on progress, and share insights derived from data analysis.
3. Participate in cross-functional meetings to contribute CRM and analytical expertise.

Requirements

• Bachelor's degree in Marketing, Business, Information Technology, or a related field.
• Proven experience (5 years) as a CRM Specialist or similar role, with a focus on HubSpot, Marketing Cloud tools, API integration, and analytical reporting.
• Strong understanding of API integration principles and hands-on experience in integrating with platforms such as Google, Meta, Twitter, TikTok, and email marketing databases.
• Proficiency in data management, segmentation techniques, and generating analytical reports to optimize CRM strategies.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• HubSpot certifications and any relevant certifications in Marketing Cloud tools are a plus.
• Problem-solving attitude and a keen eye for detail.