Social Media Marketer - Freelance

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

Our client, a food blog company operating in the DFW metroplex area is seeking to hire a mid-level industry social media marketing expert for a short-term project focused on social media monetization. The primary objective is to increase the company's audience on Facebook and Instagram and to begin monetizing one or both of these platforms. Additionally, an understanding of LinkedIn is required. The company already has all the necessary graphics for this project, and the freelancer can work remotely according to their flexibility.

Responsibilities:

• Develop and implement strategies to grow the company's audience on Facebook and Instagram organically.
• Explore and recommend monetization opportunities on these platforms, such as sponsored posts, influencer collaborations, or advertising campaigns.
• Optimize the company's social media profiles and content for better visibility, engagement, and monetization potential.
• Analyze and interpret social media metrics to track the effectiveness of implemented strategies and make data-driven decisions.

Requirements

• Proven experience in social media marketing and monetization, preferably in the food/lifestyle industry.
• Deep understanding of Facebook, Instagram, and LinkedIn platforms, their advertising capabilities, and monetization strategies.
• Strong analytical skills to interpret social media data and make informed decisions.
• Excellent communication and interpersonal skills for collaborating with the company's team.
• Ability to work independently and manage time effectively to meet project goals.