Social Media Manager - Remote

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

We are seeking a Social Media Manager for travel and leisure company. The Social Media Manager is responsible for overseeing all aspects of the company’s social media presence. This role involves developing and executing social media strategies to maximise engagement, drive direct bookings, and enhance brand visibility. The Social Media Manager will create and manage content across various platforms, analyse performance metrics, and continuously optimise strategies to achieve business objectives.

Responsibilities

• Develop Social Media Strategy: Create a comprehensive social media strategy aligned with the company’s goals and target audience.
• Content Management: Oversee the creation of engaging and relevant content for social media platforms, including posts, stories, videos, and advertisements.
• Community Engagement: Foster meaningful interactions with the company’s audience by responding to comments, messages, and reviews in a timely and professional manner.
• Marketing Funnel Development: Build a marketing funnel that guides social media followers through the customer journey, from awareness to conversion.
• Performance Analysis and Optimisation: Monitor key performance indicators (KPIs) such as engagement, reach, and conversion rates.

Requirements

• Master’s degree in marketing, communications, or a related field preferred.
• Proven experience in social media management, preferably in the travel or hospitality industry.
• Strong understanding of social media platforms, algorithms, and best practices.
• Creative mindset with the ability to develop engaging content and campaigns.
• Excellent written and verbal communication skills.
• Strategic thinking and problem-solving abilities.
• Ability to multitask and prioritize in a fast-paced environment.